OPPO F5 kicks off First Sale across India with Siddharth Malhotra
OPPO, the Selfie Expert & Leader kick started the sale of its much awaited OPPO F5, the brand’s first FHD+ full screen display model in India, featuring the ground-breaking A.I. Beauty technology on 9th November. The sale was kick started by OPPO’s new brand ambassador and Bollywood heartthrob, Sidharth Malhotra. With technology designed to personalize beautification for subjects on a selfie image, the phone is now available in numerous stores across the nation and is also available on Flipkart, Amazon, Paytm and Snapdeal at a price of Rs. 19,990.
OPPO F5 is the first smart phone that brings Artificial Intelligence into selfie feature in India with years of R&D. It identifies shapes and facial structures based on a global database. Professional photographers and make-up artists were consulted during the R&D process, resulting in the A.I. technology having the ability to emulate those professional skills that can help selfies look more real and natural.
Commenting on the occasion, Mr. Will Yang, Brand Director, OPPO India said, “We are extremely delighted to offer Indian consumers the brand’s first FHD+ full screen display smartphone. We appreciate the feedback we have received from all our Indian consumers and appreciating the technology behind the OPPO F5. The brand looks forward to fulfilling all the consumer demands in the future too.’’
OPPO F5 comes installed with a 20MP front camera with an ultra-sensitive F2.0 aperture and 1/2.8” sensor. Both features allow the camera to gain more information to produce better images with less noise in low light conditions. The front-camera portrait mode also applies a Bokeh effect to the background, creating better gradation and making you the focus of the selfie shot, every time.
And for the rear camera, the 16MP rear camera is excellent for all day and night shots. Along with the F1.8 aperture in the back camera also performs brilliantly for brighter and more precise shots in darker settings.
After the successful launch of OPPO F5(Gold and Black Edition), the company will launch two other models, the F5 6GB edition INR 24,990 (Red and Black Edition) and the F5 Youth (Black and Gold Edition) to give OPPO fans and the youth more choices to suit their needs. These two variants will be available in December.
OPPO is a camera phone brand enjoyed by more than 20 crore young people around the world now. For the last ten years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO was the first brand to launch smartphones with 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. In line with its deep insight of young people’s behavior, OPPO first launched selfie-focused smartphones in 2015 – Selfie Expert F series in India and other markets. Its first batch of products received a warm welcome, and the brand leads the trend in the industry. In 2016, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. In India, OPPO became the official sponsor of Team India, Men’s and Women’s National Cricket Team in 2017. It is also the official global partner of ICC in the mobile category for four years starting 2016. The market share of OPPO in India’s offline market ranks No.2 in Dec 2016 according to GFK.