OLD CINEMA GLAMOUR
Fantasy is vital to fashion, fueling our desire to break out of the ordinary. Designer Sonaakshi Raaj pays tribute to the women of magic, one for whom decorum is stale, and salutes the feminine force who seeks danger and is herself hard to tame.
The designs weave and enchanting, globe-trotting story through the feminine silhouettes that comprises of voluminous dramatic gowns in ivory, charcoal, aborigine etc, infused with fabrics such as organza, tulle, and nets. The designs are all about flattering silhouettes. By combining tailoring with drapery, the garments are meticulously crafted with intricate surface texturing treated to the fabrics and sheer layers that expose the underlying constructions of the garments.
The collection screaming old cinema glamour takes a flirty twist with ruffled hemlines and cut out backs the silhouettes have a timeless appeal with style that never date.
Sonaakshi Raaj – Brief Profile
Label Sonaakshi Raaj came into existence in 2009 by winning the “BEST COLLECTION AWARD” for the SNDT university’s graduating fashion show acclaimed by eminent designers and personalities from the fashion industry.
Thereafter bagged the 1st position by winning the prestigious “CMAI Apex National Award” for the “BEST STUDENT DESIGNER OF THE YEAR”contesting against 100 other applicants from fashion institutes across the country. Thus being the only student featured on the official web-site of her university . http://www.shalomsndt.in/
Label “Sonaakshi Raaj” specialises in Indians & Western wear. Currently styled and designed for BOLLYWOOD FILMS. 1) YAMLA PAGLA DEEWANA. 2)BITTOO BOSS.3) Hum Hain Rahi Car Ke
AD Film-1) LIMCA commercial for ADAH SHARMA. (On Air).2) NIKON camera commercial with PRIYANKA CHOPRA..3) Styled a series ofSUNSILK Hair Expert commercials. Styled & Designed various
portfolio shoots for photographer VIKRAM BAWA.Styled and designed for the host of DANCE INDIA DANCE Saumya Tandon. Styled and Designed for the PEOPLE’S MAGAZINE Cover Shoots.
The Label is synonymous with opulence. With an intention to create glamorous ensembles catering to women’s couture wear. With a design philosophy that is distinctly feminine and refined.
The Label Retails from various Multidesigner stores across the country
The Label will now be showcasing at the LAKME FASHION WEEK Winter/Fest 2012