“The Date Fillum” campaign for Kraft Foods India emerges as the grand winner in digital –

–       19 winners selected from amongst 376 entries, across 8 categories –


Yahoo! India, announced the winners of the Yahoo! Big Idea Chair Awards, 2012. The flagship Big Idea Chair was awarded to Ogilvy India for producing the most innovative and creative digital campaign “The Date Fillum” for the 5-Star brand from Kraft Foods India. 19 winners were chosen from a whopping list of 376 entries across 8 categories.

The Big Idea Chair Award recognizes and honors outstanding work in the online creative and media community celebrating creativity, innovation, and excellence. Entries for this prestigious annual award are invited from advertising and media agencies across India. This year, a panel of 16 eminent jury members comprising industry experts from marketing, brand and advertising, selected three outstanding campaigns in each of the 8 categories: Best Use of Display Advertising, Best Online Video Advertising, Best Use of Social Media, Best Use of Technology, Best Use of Mobile Advertising, Best Use of Search, Digital 360, and the flagship Big Idea Chair Award. Introduced to India in 2010, Yahoo! Big Idea Chair Award has grown from strength to strength, with increasing number of entries and categories. This year’s award witnessed an unprecedented 376 entries from 73 agencies for 128 brands, which is more than double the entries received in the first year.


Abhijit Avasthi, National Creative Director, Ogilvy India, said “Winning the Yahoo! Big Idea Chair is indeed special as it awards excellence in an emerging and important medium. Ogilvy has dominated TV and print advertising, so it is great to see we have tremendous talent in digital as well. Our win today is a sure eye-opener for folks who have thought Ogilvy as only a TV-ad agency.”

In other categories, Interactive Avenues walked away with the Gold for Mahindra and Mahindra’s ‘Spark the Rise campaign’ in the Digital 360 category; while Maxus India walked away with the Gold award for the Best use of Technology for its campaign ‘Light powered media for light powered watch,’ created for Titan Industries. Ogilvy India won the Gold award for the Best use of Online Video for its campaign ‘DataFillum’ created for Kraft India; and Innocean Worldwide India bagged Gold for the Best use of Social Media for its campaign ‘Catch the Buzz- Live Reporting of Auto Expo’ created for Hyundai Motor India.

Complete list of winners for Yahoo! Big Idea Chair 2012


Category Position Advertiser Campaign Agency
Big Idea Chair (Flagship Award) Kraft Foods India (5-Star) The DateFillum Ogilvy India
Digital 360 Gold Mahindra & Mahindra Spark The Rise Interactive Avenues
Silver Bharti AirtelLimited


Har FriendZaroori HaiYaar Madison CommunicationsPvt Ltd
Bronze Kraft Foods India Date Fillum Ogilvy, India
Best use of Technology Gold Titan Industries Light powered media for light powered watch. Maxus India
Silver Nokia India PvtLtd The Times of India becomes LIVE TV Maxus India
Bronze Titan Industries Limited The Curious case of Missing Diamonds Maxus
Best use of Online Video Gold Kraft Foods India Date Fillum Ogilvy, India
Silver Asian Paints Royale The Wall takes it All Contract Advertising
Bronze UTV Motion Pictures The Flavour ofBarfi – YoutubeCustom Gadget Media2win India Pvt. Ltd., The Glitch, Disney UTV Studio's Digital Team
Best use of Social Media Gold Hyundai Motor India “Catch theBuzzâ€- Live Reporting of Auto Expo on Social Media InnoceanWorldwide India
Silver Johnson & Johnson Johnson’s Baby Bedtime Stories LBi
Bronze Shoppers Stop Shoppers StopTweetstore Contract Advertising
Best use of Search Silver Bookmyshow Houseful Interactive Avenues
Bronze Cleartrip Dynamic Remarketing Resultrix
Best use of Mobile Advertising Silver Platinum Guild India Pvt Ltd The First Ever PersonalizedJewelleryShowroom. Maxus India
Bronze Nokia India PvtLtd Nokia Net Ka Guru Maxus India
Best use of Display Advertising Silver Pernod Ricard Royal Stag IPL Innovation Maxus
Bronze Slice – PepsiCo India Holding PvtLtd Slice – Seduction in a Bottle Mindshare

About Yahoo!

Yahoo! is focused on making the world’s daily habits more inspiring and entertaining.  By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world.  In turn, we create value for advertisers by connecting them with the audiences that build their businesses.

Yahoo! is headquartered in Sunnyvale, Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the company’s blog (yodel.yahoo.com).

About Big Idea Chair Awards

Yahoo! Big Idea Chair Awards is a global initiative from Yahoo! recognizing outstanding work in the online creative and media community, celebrating the power of creativity, innovation and imagination. Introduced in India in 2010, this industry award has recognized breakthrough digital innovations from advertising agencies for their India work on brands across creative, media, digital and social executions.

For more information regarding Big Idea Chair, visit https://bigideachair.in/index.php