NRI Run Multi-Entertainment Production & Investment Vehicle, “Sterling 2 Ent”, Partners with “An Evening with Pacino” for its UK/European Premiere
Sterling 2 Ent, the multi-entertainment production and investment fund established by media, property entrepreneur Teji Singh, has announced its latest partnership, An Evening with Pacino, taking place at the London Palladium on the 2nd of June 2013 for its European premiere.
Tickets for the eagerly anticipated event with Al Pacino went on sale on Friday 5th of April, and sold-out in less than 24 hours, as demand soared to see the legendary actor of the silver screen. ‘An Evening with Pacino’ will explore the myriad highlights of one of the most celebrated careers in acting history, from Al Pacino’s time off-Broadway in the 60s right up to the present day, with the actor himself, in intimate theatre surrounds. The evening will include an on-stage interview projected on a state-of-the-art large screen, bringing the action closer to the audience. This very special event will also give audience members a rare chance to speak directly to Al Pacino in an audience question and answer session.
Sterling 2 Ent is a division of the international media and communications house Sterling Group, which was founded under 20 years ago. Sterling 2 Ent will provide a unique platform to invest, promote, and finance high-content, world-class entertainment projects spanning film, music, unique intellectual properties (IPs), concerts, festivals and literary projects. The communication campaigns are implemented by Sterling Group’s award-winning, international brand management and consultancy company Sterling Media which has footprints internationally in territories such as the Middle East, Brazil, USA, Canada, UK & Pan-Europe, South Africa, India and the Far East.
The Group was founded by Teji Singh, one of the first women from an ethnic background to set up an international media and communications house in the UK, and is led by its young, enterprising and visionary MD and CEO Natasha Mudhar. In speaking about Sterling 2 Ent, Teji Singh and Natasha Mudhar said: ‘Sterling 2 Ent is very much born out of our passion for entertainment and film. There is an abundance of creativity and talent, and a wealth of unique and ground-breaking projects that we want to bring to the public’s attention. Sterling 2 Ent will provide a distinctive vehicle to identify, nurture and finance these projects on a world stage. We are delighted that our first project involves one of Hollywood’s leading stars and world icons’.
Through its business verticals, Sterling Group has garnered an industry renowned reputation for quality-driven, creative and incisive projects and campaigns. Some of the company’s hero campaigns include: the launch of Aston Martin in India; Topsgrup, India’s leading and largest security company’s launch in the UK; marketing Harrods in the Middle East; Warner Bros Pictures’ foray into Bollywood; MTV India’s launch in the Middle East; Powerboat P1, the fastest growing and most exhilarating form of marine motorsport globally, launch in BRIC markets, namely China, India and the Middle East; managing the global campaign for END7, the first public awareness campaign for neglected tropical diseases and niche interest campaigns, with brand ambassadors Eddie Redmayne, Tom Felton, Tom Hollander, Emily Blunt, Yvonne Chaka Chaka and Priyanka Chopra.
The company is also noted for implementing international campaigns for world cinema projects including 3 Idiots, the highest grossing Bollywood film in history to date, Slumdog Millionaire, Life of Pi, The Best Exotic Marigold Hotel and Midnight’s Children, and has represented A-list stars of Indian cinema, including The Bachchans and Akshay Kumar, Hrithik Roshan, Shah Rukh Khan, Anil Kapoor, Katrina Kaif, Sonam Kapoor, Deepika Padukone, Bipasha Basu, Saif Ali Khan, Sylvester Stallone, Sir Ben Kingsley and Goldie Hawn. The company was personally engaged by India’s most eminent celebrity, Amitabh Bachchan, to handle the global communications for his London 2012 Olympic Torch Relay.
