Kingfisher Derby Silver Jubilee Celebrations Get Spirits Soaring!
– Horses positions finalized through ‘Starting Stall Draw’ by Bollywood sensation & Kingfisher Calendar Girl Nargis Fakhri
– Adding a musical touch to the evening was renowned singer Lucky Ali
Bangalore, An enthralling ‘Pre-Derby Party’ and the ‘Starting Stall Draw’, last night at ITC Windsor Manor set the stage right for the big day on Sunday. Bangaloreans were seen guzzling beer and dancing away to kick start the Silver Jubilee celebrations of the Kingfisher Derby 2012.
The evening saw the ‘Starting Stall Draw’ roll with enthusiasm in the presence of the charismatic Bollywood diva & Kingfisher Calendar Girl Nargis Fakhri, as she set the pulses racing while drawing out names of horses for the race on Sunday. The draw of the lots determines the position & the lane of the horses for the race and was well attended by the owners, trainers & jockeys.
Following the ‘Starting Stall Draw’ was the ‘Pre-Derby Party’ where Bangaloreans were treated to some great music by renowned playback singer Lucky Ali and captivating acts by a group named Quickchange. The party spirits soared further as BoHo chic ladies engaged in delightful conversations in the company of Kingfisher Premium. Fashionistas were seen ringing in the Good Times at the Kingfisher Pre-Derby Party.
Speaking on the occasion, Mr. Samar Singh Sheikhawat, Senior Vice President, Marketing, United Breweries Limited said, “As it is known popularly in the racing circuit, ‘Because where they finish depends on where they start’– The Draw of Lots has always been the star event in the run up to the Kingfisher Derby. This year is very special for us as Kingfisher Derby marks its 25th anniversary! It is our immense pleasure to have Nargis Fakhri kick start the celebrations and pick the Draw of lots!”
Unparalleled thrill combined with a dash of glamour, The Kingfisher Derby 2012 will be held on Sunday, July 15, at the Bangalore Turf Club. The spirit of Good Times is adopted by racing enthusiasts and the best rookies from India and internationally. Only the finest thoroughbreds race to the finish for the famous Trophy – the Silver Horse.
About Kingfisher Premium:
Kingfisher Premium is a flagship brand from United Breweries Ltd. It is a lifestyle brand associated with fun, style, fashion and sports. Currently available in over 50 countries, the brand has won several international awards for its brew, packaging and advertising., Kingfisher owns the most glamorous property ‘Kingfisher Swimsuit Calendar” and is also associated with various Fashion festivals in India as the “Good Times Partner” to the FDCI sponsored Fashion Week in Delhi, India Couture Week, Men’s Fashion Week besides Lakme Fashion Week and a host of many other city based fashion weeks. Kingfisher Premium is partner to the Force India Formula 1 Team and is the Good Times Partner to 5 IPL Teams – Royal Challengers Bangalore, Rajasthan Royals, Deccan Chargers, Mumbai Indians and Delhi Dare Devils. Kingfisher owns the coveted “The Great Indian October Fest” which is India’s biggest music festival. Kingfisher and NDTV brings to millions of households India’s leading English lifestyle channel, NDTV Good Times.
Kingfisher’s Association with Sports:
Kingfisher’s association with sports started in 1988 with the prestigious Kingfisher Derby, Bangalore; and in later years saw the brand associate with a host of ‘Derbies’ across the country. In the mid 90s Kingfisher sponsored the Sailing Rally from Bombay to Goa. In 1996 Kingfisher sponsored The West Indies Cricket team which gave birth to the iconic jingle “Ooh La La la Le O” which is today synonymous with the brand Kingfisher. The association with cricket continued with brand ambassadors such as the iconic Indian cricketers Sourav Ganguly & Ajay Jadega in the late 90s & two of the world’s best cricketers Andrew Flintoff & Michael Vaughan.
1996 also saw Kingfisher’s first foray into the world of racing with a sponsorship of the Benetton Formula 1 team. Besides sponsoring the Toyota Formula 1 team, the brand endorsed India’s best race drivers Narain Karthikeyan & Karun Chandhok. Kingfisher also gave its F1 fans a once in a lifetime opportunity to race with the Force India drivers in a unique go-karting challenge.
The brand co-owns the Kingfisher East Bengal Football Club which is the 2003 Asean Champions and also 3 times winners of the National Football League. The brand sponsors the Kingfisher Pro-League in Goa, which is the premier league of Goa’s top 8 clubs, in addition to this Kingfisher sponsors the Goa state football team & conducts annually the Goa Beach Football Tournament. In addition to this, the brand sponsors another I-League team, Lajong FC, hosts the “Kingfisher Corporate 5s’ an annual five a side football event at a national level and sponsors all key events under the auspices of Indian Rugby & Football Union of India. Kingfisher is the Official Refresher to all of India’s premier running events, the Mumbai Marathon, the Delhi Half Marathon & the Bangalore World 10k.
