MUSIC. Synonymous with Bollywood. Played long after the film’s credits roll.
International Indian Film Academy (IIFA) takes a look at the process of creating these immortal tunes, lyrics and songs. The music created transcends our cinema beyond Indian shores reaching millions of film fans, everyday. IIFA too, lays emphasis on Indian music through the IIFA Music Workshop – ‘Music: Bringing Indian Cinema Alive’ exploring the elements that go into the creation of a song from the composition and lyrics to the arrangement and singing.
The workshop will feature a host of eminent personalities including Film Directors like Rakeysh Omprakash Mehra and Zoya Akhtar, Music Composers Vishal & Shekhar and Shantanu Moitra, Lyricists Javed Akhtar and Prasoon Joshi. Industry veteran, Atul Churamani will be moderating this session with the film directors and musicians. They will be seen sharing anecdotes, trivia, and personal experiences from their own films for an interactive session with the audience.
The unique aspect of this workshop will be the element of spontaneity and the birth of brand new songs created before a LIVE audience. Fore.g., a film situation will be given by one of the film directors to which a composer delivers a tune after which lyrics are introduced. Likewise, in another scenario presented by another director, a set of lyrics will be introduced first and then the tune will be created. The songs that come out of these situations will then be sung and performed by a set of renowned singers from the industry. There will be an illustrious line-up of Indian singers who are expected to attend the event including Ash King, Hariharan, Harshdeep Kaur, Kamal Khan, Lesle Lewis, Mika, Mohit Chauhan, Shreya Ghoshal and Usha Uthup among others.
This exclusive event will take place on June 9, 2012 at the Videocon IIFA Weekend in Lion City, Singapore. In attendance will be Directors, Producers and other Indian film industry personalities as well as students of film and music, world media and music professionals.
The IIFA Music Workshop promises great music, great music and more great music. Come be a part of this experience!