Mumbai all set for a unique Pink Treadathon
Men and women ran collectively at Treadathon for Breast Cancer Awareness
Mumbai leg of ‘HCG Pinkathon International Women’s 10K Run’ to be held in city on Sunday, 15th December 2013
HCG Pinkathon International Women’s 10K Run is the first ever, all women’s 10km running event in the country, organized by Maximus Events and spearheaded by avid runner, actor and model Milind Soman.
In a unique build up to the event, the fitness enthusiast yesterday launched Treadathon – HCG Pinkathon’s promotional run, as an activity where men and women volunteered and ran on treadmills to show their support and help create much-needed awareness against breast cancer.
Milind Soman took part in the Treadathon, at Phoenix Market City, Kurla as a build up to the upcoming HCG Pinkathon 2013 that will be flagged off in the city on 15th December 2013.
In teams of 12 each, employees, running communities and organizations such as Xtreme Sports India, Road Runners, Dirty Dozen, Mumbai Mirror, and Extreme Pink hit the treadmills as Milind spoke about breast cancer awareness and cheered, guided and mentored the teams.
The teams of men and women across the city ran a 12-hour non-stop Treadathon at Phoenix Market City, Kurla. At the event, 5 teams ran on 5 treadmills in a relay format, non-stop from 9am until 9pm, covering around 580.34 km. The winning team Xtreme Sports India completed 147.9 Km and will be felicitated during Pinkathon 2013 in the city. The participants were extremely enthusiastic about the cause and encouraged women at the mall to register for the upcoming Pinkathon 2013.
Milind Soman, Founder, Pinkathon said, “HCG Pinkathon is an activity that not only promotes fitness and well being but also raises resistance levels and improves health, to help fight diseases such as cancer. As a build up to it, Treadathon gives men a fantastic opportunity to volunteer, run on treadmills, and show their support. I would like to congratulate all the teams here for helping us spread awareness about breast cancer while raising adequate funds to fight the disease in our country.”
The first Treadathon, in Mumbai, had 12 men participate and complete 163 km. HCG Pinkathon was next held in Bangalore in April 2013, where Bangalore Runners covered 177 km. NCR Runners from Delhi broke Bangalore’s record by covering a distance of 184.3 km in September.
Maximus Events has joined hands with the Women’s Cancer Initiative (WCI) led by Deveika Bhojwani and the Tata Memorial Hospital for the unique initiative and Former Miss India and fitness enthusiast, Gul Panag is the event ambassador.