Event during FICCI FRAMES to feature new website, video- and industry publication
Senator Chris Dodd, Chairman and CEO of the Motion Picture Association of America (MPAA), participated in a special event of the LA India Film Council during the 2012 FICCI FRAMES Convention at the Renaissance Mumbai Convention Center Hotel in Mumbai, India today.
During a glittering occasion, attended by Bollywood celebrities, CEOs of media and entertainment companies, senior government dignitaries, Chairman Dodd and other members of the Council’s governors emphasized the need for collaboration and cross pollination of knowledge, technology and talent between two of the world’s largest film communities – Hollywood and India
The event included the announcement of the Council’s governing body, the premiere of a “sizzle” video highlighting the initiative, and a presentation of the Council’s enhanced website. A special Council publication commissioned from Ernst & Young providing further information about the LA and Indian industries was released and plans for upcoming activities, including film premiers and conference events, were discussed.
“The LA India Film Council is a natural corollary to the rapidly increasing creative, technological and location partnerships developing between the two countries and promises to set new benchmarks in the world of cinema. On the behalf of the MPAA, and as a big fan of Indian cinema, I wish the Council great success in the future”, said Senator Dodd.
Sharing singular sentiments, Ramesh Sippy, President, FTPGI and Filmmaker & Producer adds, “We can learn from schools in LA. We should learn from each other. Create and enrich each other’s knowledge, strengths and experiences I feel the council can only take us forward. One thing is for sure it will bring people of two cultures closer together.”
“India is a preferred destination for a lot of films, and I think the LA India film council will hugely benefit both countries. We could co-create film schools and schools of technology. The mingling and merging of the two cultures is essentially the desire behind a co-production”, adds filmmaker Shekhar Kapur.
The LA India Film Council was set up in 2010, as part of a declaration between the city of Los Angeles and the Indian film industry. The initiative aims to explore mutual opportunities in fostering and encouraging partnerships between the two influential film industries.
“Without a body like this people may get connected with wrong people. A body like this can help and support those who seek guidance” says Anil Kapoor, Actor and Producer.
The Council focuses on developing and strengthening motion picture production, distribution, technology, content protection and commercial cooperation between the two filmmaking communities. Members of the Council’s governing body comprise powerful film guilds, government organizations, industry experts and leading companies in the areas of VFX, animation and post production from both Los Angeles and India.
In recent years, the Indian film industry has globalized its reach as producers have improved the international marketability of their films by building partnerships with international domain experts. More and more producers in India are considering foreign locales to shoot their films. Previous big budget Indian productions filmed in Los Angeles include: Kites (2010), My Name Is Khan (2010), Kambakkht Ishq (2009), Kaante (2002) and Pardes (1997)
Other joint ventures and co-productions between individual Hollywood studios and Indian production houses over the past two years alone include: Ek Deewana Tha (2012), Dum Maro Dum (2011), Stanley ka Dabba (2011), Force (2011) and Engeyum Eppothum – Tamil (2011).
Indian investment in Hollywood has also been steadily increasing, most notably with Indian entertainment conglomerate Reliance Entertainment’s (A.D.A.G.) acquisition of DreamWorks SKG and the launch of YRF Entertainment in Los Angeles.
About LA India Film Council: Established in November of 2010 by a Joint Declaration between the City of Los Angeles and the Indian Film Industry, the Los Angeles India Film Council was formed to facilitate and strengthen motion picture production, distribution, technology, content protection, and commercial cooperation between the two communities. For more information, visit: www.laindiafilmcouncil.org
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About MPDA: The Motion Picture Dist. Association (India) Pvt. Ltd. (MPDA) is a wholly owned local office of the Motion Picture Association, and represents the interests of the American motion picture industry in India. MPDA works closely with local industry, government, law enforcement authorities and educational institutions to promote and protect the Indian film and television industry.
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ABOUT THE MPA: PROMOTING & PROTECTING SCREEN COMMUNITIES IN ASIA PACIFIC
The Motion Picture Association (MPA) and the Motion Picture Association International (MPA-I) represent the interests of the six international producers and distributors of filmed entertainment. To do so, they promote and protect the intellectual property rights of these companies and conduct public awareness programs to highlight to movie fans around the world the importance of content protection. These activities have helped to transform entire markets benefiting film and television industries in each country including foreign and local filmmakers alike.
The organizations act on behalf of the members of the Motion Picture Association of America, Inc (MPAA) which include; Paramount Pictures Corporation; Sony Pictures Entertainment Inc.; Twentieth Century Fox Film Corporation; Universal City Studios LLC; Walt Disney Studios Motion Pictures; and Warner Bros. Entertainment Inc. The MPA and the MPA-I have worldwide operations which are directed from their head offices in Los Angeles and Washington, D.C. and overseen in the Asia Pacific by a team based in Singapore.