Miraj Cinemas launches “CineMAA” campaign
Miraj Cinemas, one of the fastest growing theater chains in the country, has launched online & offline campaign across the nation to celebrate Mother’s Day this year with—Miraj CineMAA.
The campaign, with loads of fun wrapped, entails level contests offering cine-goers to win gift hampers and free movie tickets for the mother-son/daughter duos. Winning chances are available for all on social websites—Facebook, Twitter and Instagram—as well as on on-air radio and at the multiplexes in various cities across the country.
The campaign delivers a unique message that the best moment for a child can ever receive from his/her mother is a moment of love, affection and care, which is far more valuable and precious than any material gift in the world. This is equally a priceless moment for a mother when she experiences the most blissful state in her motherhood with the loving and caring child.
Mr. Amit Sharma, Managing Director Miraj Cinemas said, “The relation between an MAA and Child is eternal and it is always naïve at any moment of life. Our Indian cinema has always tried to project few small facets but very prominently. With this effort, we are just trying to get some more facets that can be projected in future.” He adds, in India entertainment is not only entertainment it is always with some message so this occasion is perfect for ‘Miraj CineMAA’.
Indian Cinema explores various facets of mother-child relations juxtaposing Indian way of life and moods of MAAs so Miraj group is just providing an opportunity for mothers and childrens share the best moment together. “We all understand that in a busy schedule for every one the relations even that of mother and child is taking a corner in cities. However, we try to relive with our past moments and if that fortunate we bring it with such occasions,” added Mr. Sharma.
About Miraj Cinemas
Miraj Cinemas has a strong brand presence in the Northern belt of India. The brand is aggressively capturing the market in smaller towns/cities to create a more widespread awareness about the company following an outside-inside market strategy. The current strategy works well in-sync with the revenue generated from regional movies. Miraj Cinemas already has 84 operational screens within a span of 3 years and more than 80 plus screens are underfit out and negotiations, and currently operates at 26 different locations spread across 13 states PAN India.