Maybelline New York partners with Masaba Gupta to personify New York

Maybelline New York partners with Masaba Gupta to personify New York at Amazon India Fashion Week SS’17


Masaba Gupta will breathe life into fascinating new looks and unveil Maybelline New York’s vivid range of products.

Maybelline New York announces its partnership with iconic designer Masaba Gupta for Amazon India Fashion Week Spring Summer’17 scheduled on 15th October 2016 at NSIC Grounds in New Delhi.

Masaba Gupta, known for her refreshing style of ‘modern meets motifs’, has taken the industry by storm with her unconventionally bold creations. She is all set to do so again through a collaborative effort with Maybelline New York presents Masaba Gupta, including the similar fearless motto of “Make It Happen” and incorporating the latest make-up trend of #GirlsGoneVivid this season.

Talking about her quirky, cosmopolitan collection, Masaba Gupta said, “I am extremely excited to be partnering with Maybelline New York. The collection delves into the world of vivid and beautifully bold colours that illustrate the concept of quirky yet strong, independent women. The collection stands for Maybelline women who are confident, love expressing themselves and are go-getters in real life.”

The collection will capture the essence of New York’s diverse culture highlighting a chic, vibrant, cutting-edge, fashion forward appeal of an alternate era. A monochrome palette with bursts of colours like berry, purple, tangerine, coral and yellow will dominate the collection in tune with the new Maybelline New York Vivid Matte lipstick range that will be launching this season.

Pooja Sahgal, General Manager, Maybelline New York – India said, “It’s our pleasure to be associated with Masaba Gupta, a designer whose aesthetic sense syncs effortlessly with Maybelline New York. We hope to produce a creative fusion of high-end fashion looks inspired from the runways of New York in New Delhi. Maybelline New York encourages women to make a statement, explore new looks, and express their own creativity and individuality. I am confident that Masaba will showcase a brilliant display of couture, colour and confidence this season.

The Fashion Design Council of India, President, Mr Sunil Sethi said, “Masaba Gupta is an epitome of cool for a generation of fans, who love her prints and the high-voltage rush of colours. The designer will pay a fitting tribute to the liveliness of New York through her modern take, for a woman, who is known for her characteristic style and is yet unafraid to experiment.”