Max Life Insurance espouses talent and creativity

Max Life Insurance espouses talent and creativity


Announces 4th edition of ‘i-genius Scholarship’


Max Life Insurance, one of India’s leading life insurance companies, announces the 4th edition of its distinctly crafted initiative ‘i-genius Scholarships’. Recognizing the growing need of a child’s all round development in today’s competitive scenario, ‘i-genius Scholarships’ will reward children who excel not just in academics but also in extracurricular activities, with Scholarships worth close to Rs.50 Lakhs. The evaluation process of the programme has been conceptualized and designed in association with Derek O’Brien and Associates.

The 4th edition of ‘i-genius Scholarships’ is open to all the children studying in Class 3 to Class 8 of government-recognized schools including private, public or national open schools/home schools all over India and also a NRI, resident in India for the duration of the Programme. There are two categories for enrollment- i-genius Juniors (Classes 3 to 5) and i-genius Seniors (Classes 6 to 8).  A total of 100 Scholarships and 900 merit certificates will be given away. The distribution of prizes that will be given away is as follows-:

Grand First Prize – Rs. 10 Lacs: 1 Prize each for Junior and Senior

2nd Prize – Rs. 1 Lac (18 Prizes) – 9 each for Juniors and Seniors categories

3rd Prize – Rs. 10,000 (80 Prizes) – 40 each for Juniors and Seniors categories

900 Merit Certificates – 450 each for Juniors and Seniors categories

The registrations for the scholarship programme that will run in three stages, will be open till April 30, 2014 on . Post the registration the participants will have to give an online examination. Selected participants will then be invited for a video conferencing test with the jury members, who will then select the final participants. The final participants will be invited to Delhi for the last round, where the winners will be announced.

Speaking on the occasion, Anisha Motwani, Director and Chief Marketing Officer, Max Life Insurance said, “For us, i-genius is an unconventional way of contributing to the country’s future by supporting the little geniuses on their road to success. Our education system still works traditionally where academic performance is the highlight. Contrary to such a view i-genius Scholarships recognizes and rewards children with all round talent in the areas of sports, music, dance, writing, knowledge etc. It comes to us a great pleasure to see such immense talent in our country. This programme has received mass appreciation in the past 3 years and today stands tall as a unique proposition for aspiring kids to showcase their talent and get recognized.”

Max Life Insurance launched the annual i-genius Scholarships in 2010 with a vision to promote all round talent among children. It is corporate India’s largest scholarship programme that has been able to connect with over 20 lakh children in just four years and has awarded Scholarships worth over Rs. 4 crores to over 5000 children. Last year Max Life launched a unique initiative  called the i-genius Young Authors Hunt, where a book with 50 best stories was published. Max Life Insurance also anchors a unique parenting community on Facebook with over 3.64 Lac members who engage regularly on various aspects of parenting.

About Max Life Insurance Co. Ltd. 

Max Life Insurance, one of the leading life insurers, is a joint venture between Max India Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max India is a leading Indian multi-business corporate, while Mitsui Sumitomo Insurance is a member of MS&AD Insurance Group, which is amongst the top general insurers in the world. Max Life Insurance offers comprehensive life insurance and retirement solutions for long-term savings and protection. A financially stable company with focus on quality of advice, sound investment expertise and service excellence, Max Life Insurance has set in place a values driven culture and corporate governance through its superior human capital. The Company has a country wide diversified distribution model, including the country’s leading agent advisors, exclusive corporate agency arrangement with Axis Bank and several other partners.