Major health,fitness and F&B brands eye Shilpa Shetty Kundra’s first book !
Shilpa Shetty Kundra who is soon to launch her book on health and nutrition later this year, has been flooded with offers by several food,fitness and health brands.
While the market is already abuzz with news of the actress turned businesswoman’s first book , big brand names are already seeing it as a lucrative opportunity to plug in their brands.
Says a source, ” On paper the book has best seller written all over it. Since Shilpa is the postergirl for fitness in the country and even at 40 can give the 20-somethings a run for their money, the market already assumes her first book on health and fitness will be a huge success,much like the success her first yoga dvd saw.Big brand names are hoping to cash in on this and associate with the book . They are open to various associations and tie-ups that will help plug in their brand names in some capacity”