Maharashtra Tourism Development Corporation Associates with Singham Returns
Maharashtra Tourism Development Corporation, commonly abbreviated as MTDC, is a body of the Government of Maharashtra responsible for development of tourism in the Indian state of Maharashtra. It has been established under the Companies Act, 1956, (fully owned by Govt. of Maharashtra) for systematic development of tourism on commercial lines.
Since Inception it’s been involved in the development and maintenance of the various tourist locations of Maharashtra. MTDC owns and maintains resorts at all key tourist centres and having more resorts is on the plan.
Singham Returns is an upcoming Indian action film directed by Rohit Shetty and produced by Reliance Entertainment. Co-produced by Rohit Shetty & Ajay Devgan Films. The sequel to the 2011 film Singham, actor Ajay Devgan reprises his role from the previous film, as well as co-producing the project, while Kareena Kapoor Khan plays the female lead. The trailer released on 11th July and film is scheduled for release on 15 August 2014
MTDC goes that extra mile to promote the state as an attractive tourist destination. MTDC marketing team always been known for doing things in a different way and what it would have been the better option to alliance with SINGHAM RETURNS, where in Ajay Devgan plays the role of IG Mumbai appealing tourist to visit Maharashtra.
A co-branded TV campaign on-air currently across the various channels, blends the MTDC & film seamlessly in a creative that links Ajay Devgan’s character & his persona as giving security to the state by the brave cops in the state. MTDC have tied in with SINGHAM Returns for this co-promotion for this brave officer in the movie. It makes a very natural and smooth association.
Quotes from Key Peoples on the association
Dr. Patil MD MTDC says: “Maharashtra has a myriad of options for all kind of tourists irrespective of age, religion, taste and hobby. Maharashtra has a rich heritage of history with India’s maximum number of forts and some them being sea-forts, art and craft of Ajanta and Ellora caves, glamour of Mumbai, wildlife and tiger sanctuaries of Vidarbha, 720km coastline, best of adventure tourism destinations and facilities from sky diving to scuba diving etc. We are looking at aggressive marketing plans through various media in the coming days and media of film and entertainment will also gain a lot of prominence in our marketing mix. Singham Returns is first-of-its-kind and we are sure that it would turn out to be a strategic move for MTDC”
Rohit Shetty Director of Singham Returns says : :I love Maharashtra, especially mahableshwar in the rains.t’s an honour to associate with a government organization MTDC, who works for the cause of promotion of tourism in our state.
Sameer Chopra Head Marketing Reliance says :- “The association with MTDC is a seamless fit for Singham Returns, a movie that is not only set against the backdrop of Maharashtra but its lead character, Bajirao Singham also embodies the famous maratha gallantry and spirit!!!! Maharashtra has a variety of scenic landscapes and my all time favourite holiday destination within the state is malshej”
Vinay Punjabi MD Blue Bang Media & Entertainment Pvt Ltd. The agency behind the alliance Says: ““The Main objective of MTDC was to address safety and security in Maharashtra from a tourist destination . By associating with Singham retuns it establishes the core value of SAFETY in Maharashtra . Its great win win platform for both the parties”