L’Oréal Paris Advanced Haircare Dares You to ‘Break Up’ With Your Old Shampoo
Challenge Your Hair Problems
Change to L’OREAL PARIS ADVANCED HAIRCARE
Advanced Solutions for your hair problems
Change your Shampoo, Change Your Hair. It’s THAT easy. L’Oréal Paris Advanced haircare, a beauty brand that constantly invests in innovation and technology to bring to you the best beauty products in the industry, has now asked Indian consumers to finally ‘Break-Up’ with their old shampoo and switch to L’Oréal Paris for spectacular results! With their veritable range of shampoos that provide advanced hair care with tailor made solutions for your hair problems, L’Oréal Paris’s new challenge to ‘Change your Shampoo, Change your Hair’ is the new style mantra for the season. This campaign is backed by none other than the 3 L’Oréal Paris ambassadors, Bollywood’s fashion royalty – Sonam Kapoor, the most beautiful woman in the world Aishwarya Rai Bachchan and Bollywood’s Femme Fatale and sweetheart Katrina Kaif.
This new campaign by L’Oréal Paris, was unveiled in a unique manner with Sonam’s bold and sassy take on break-ups and bad relationships. Speaking on this one-of-a-kind video, Sonam said, “I strongly feel that with any relationship, with people or for that matter, your shampoo, there is no point holding on if it doesn’t make you happy. Together, L’Oréal Paris and I believe in doing things differently and therefore we came up with this unique concept for the Break-up video. The message is simple. It’s time Indian women stop compromising and living with bad hair days. Its time they embraced the amazing quality that L’Oréal Paris Advanced hair care gives to their hair. My hair found its knight in shining armor with The Fall Resist shampoo. It’s time you do too.”
L’Oréal Paris offers an affordable range of hair care products – accessible to every woman. Be it damaged hair, hair fall* problems or undernourished hair, L’Oréal Paris has a solution for every woman’s haircare needs. The haircare range includes
- Total Repair 5 range – Helps fight against the five visible signs of damaged hair – Hair fall, dryness, roughness, dullness and split ends
- Fall Resist range – Delivers a triple anti-hair fall action. Hair grows stronger# and reduces hair breakage to give you up to 90%** less hair fall from the 1st wash
- 6 Oil Nourish range – A first of its kind from L’Oréal Paris, the range is formulated with 6 extraordinary oils to provide intense nutrition and care to give you 6X^ shinier hair
Talking about the campaign, Manashi Guha, VP marketing, L’Oréal India, said, “As the #1 beauty brand in the world***, L’Oréal Paris has an unparalleled commitment to providing groundbreaking, high-quality products for individuals of all ages and ethnicities. We understand that in India, haircare regime is more of a ritual than just a function. Therefore, with L’Oréal Paris Advanced Haircare range of products, we are trying to make beautiful hair a part of modern Indian woman daily routine and cater to her every single haircare need.”
L’Oréal Paris Advanced Haircare Range is available across all modern trade outlets.
About L’Oréal Paris:
L’Oréal Paris, the #1 beauty brand in the world***, combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. Our signature phrase, “Because You’re Worth It”, is meant to inspire each and every woman to embrace her own unique beauty and reinforce her sense of self-worth.. The L’Oréal Paris brand encompasses the four major beauty categories – hair color, cosmetics, hair care, and skin care – and includes such well-known brands as Excellence Crème, Total Repair 5 hair care, Youth Code, Fall Repair, Revitalift, Volume Million Lashes Mascara, Color Riche lipsticks, Superliners and True Match foundations among many others. L’Oréal Paris truly believes that, whatever your age, gender, ethnicity or look, “you’re worth it”.
