Lord’s Shoes bags ISAA Most Admired Footwear Retailer – West at India Fashion Forum 2012

Unveils Spring Summer 2012 collections

Lord’s Shoes, the favourite brand of Bollywood superstars such as Shah Rukh Khan and Shahid Kapoor and synonymous with reliability and quality since 4 decades, bagged the first-ever ISAA award for the ‘Most Admired Footwear Retailer – West’ at the India Fashion Forum 2012. Mrs. Daulat Premjee received the award given to Lord’s Shoes from Woolmark MD Mr. Amir Sheikh and Mr. Jahid Osman, MD Fashion 365 – Avirate in the presence of Mrs. Sophia Premjee, Master Armaan Premjee and Marketing Manager Mr. Firdos Tavaadia.


Lord’s Shoes brand was chosen from several peers as ISAA are given to honour those performances that stand out amongst India’s leading brands in the business of footwear and accessories. Celebrity hosts Manasi Scott and Sameer Kochchar conducted the proceedings that included award presentations, a stand-up comedy performance by Ash Chandler that had the audience in splits and scintillating songs from Manasi Scott who regaled the crowd with one Bollywood number from the film Parineeta and another one from Hollywood film Chicago.

Sophia Premjee, Director, Lord’s Shoes, said, “Lord’s Shoes has taken pleasure in adorning the feet of our customers – men, women and children, for the past 40 years. I humbly dedicate this award to my late father-in-law Mr. Noormohamed Premjee, founder of Lord’s Shoes. On this occasion, we would like to thank our customers – Lord’s loyalists – whose love and appreciation has won us this award. We also acknowledge the efforts of our team that works hard to help our customers put their best foot forward. While unveiling the new Spring Summer 2012 collection, Lord’s has it cool, calm – and collected!


The fashion trends for the Spring Summer 2012 collectiobs have been dictated by the buzzwords on the international ramps in 2012. Summer wear is seeing ladies opting for wedges and peep toes in bright, airy colours and comfortable but stylish flats. Gents prefer sandals, flip-flops and slippers in easy colours. Strappy sandals are a hit with younger men for a casual chic look. Canvas shoes or shoes with a sporty look are in demand this season, so also lightweight dress shoes and unusual finishes. Styles that range from the trendsetting to the traditional, from contemporary to classical – whatever be your mood, Lord’s has the pair of shoes to perfectly accessorize and complement your look. Find the perfect fit and walk tall in a pair from Lord’s.

The price range starts from Rs. 999 for the ladies and Rs. 1,500 for men right upto Rs. 25,000 and beyond in case of customized made to order offerings.

Lord’s is a name synonymous with reliability and quality, an image guaranteeing style and comfort, a brand that has earned its reputation and goodwill by catering to the footwear needs of families for over 40 years. Lord’s is today one of the leading trendsetters specializing in footwear retail. Whether it is the lady, the man or the child, all enjoy stepping out in a pair of Lord’s shoes. Lord’s enjoys a distinctive clientele including Bollywood celebrities, Shahid Kapur and Shahrukh Khan to name a couple, politicians and television personalities. It is also a favourite hub for the NRIs who visit.

Premium club wear, party wear, comfort wear, office wear, festive wear, designer wear, sports wear; a variety of styles, colours and looks make up the broad spectrum of shoes for every occasion that one can choose from. Customers are treated to a variety of styles painstakingly designed and sourced from across the globe. Styles that range from the trendsetting to the traditional, from contemporary to classical – whatever be the mood, Lord’s has the pair of shoes to perfectly accessorize and complement the look. Quality is our hallmark and once treated to the Lord’s experience; a customer tends to stay a Lord’s loyalist.

The focus is on harnessing technological innovations into the styles on offer to enable a unique experience for our wearer. From architectonic structures to special soles, our shoes speak for themselves. An office and casual wear range has been created with a special sole that enables air to circulate as the wearer walks. Keeping in mind that these shoes are worn for long hours, the sole allows fresh air to circulate within the shoe thus keeping the feet hygienic and healthy. Another range that is very popular with our customers is a special lightweight shoe. It is 60% lighter than the average gents’ shoe, thus ensuring hours of comfort and ease in wear.


Currently, Lord’s has nine well-located stores, seven in Mumbai, one in Pune and one in Bangalore: Linking Road, Andheri, Crawford Market, Oberoi Mall, Goregaon, Dadar Circle, Phoenix Mills Lower Parel, Phoenix Market city BKC Kurla, Phoenix Marketcity Pune and Phoenix Marketcity Bangalore.