‘Looking at the Media and Entertainment industry with A glass half full and glass half empty lens’ – says Siddharth Roy Kapur at the inauguration of FICCI Frames 2018
Siddharth Roy Kapur, founder of Roy Kapur Films and co-chair of FICCI Media andEntertainment committee, gave a speech at the prestigious 19th chapter of FRAMES 2018 inauguration ceremony on Sunday that has got everyone talking! Sharing the dais with renowned dignitaries like Union Cabinet Minister of Textiles and Information & Broadcasting – Smriti Irani and the filmmaker Karan Johar,he highlighted the much needed government interface, comparison to China market and how he as an eminent producer and president of the Producers Guild is really leading the way with the much-required reforms in our industry.
Siddharth kickstarted the speech with a reference of looking at the Media and Entertainment industry with ‘A glass half full and glass half empty’ lens. Referring the capacity of our industry and huge cable and satellite base with ‘glass half full’ and that’s less than 1% GDP of the country and our ARPU being the lowest in the world with ‘glass half empty’, he added ‘we are the largest producers of movies in the world that’s one statistic we like to use very often, but at the same time, our entire industry is valued at less than the worldwide box office of Avatar.’ Elaborating further he spoke about how the other industries like tourism, hotel industry, fashion etc. have benefitted from the entertainment sector in recent years.
He also spoke about how government can get much more benefits from the film industry if worked in a decorous design. He said, ‘we believe that this is a government which is looking at Make in India as a key tenet of the way that we want to move forward and which will truly believe that the industry, given the ancillary benefits it is able to provide to this economy, can be a partner in that.’
Speaking about how Indian market is expanding, Siddharth Roy Kapur said, “Films like Dangal, Secret Superstar and the recently released Bajrangi Bhaijaan have left their mark in the Chinese market which is a great sign for our industry.” He also went on to say, “Sridevi is the only pan Indian superstar and we need to have more such icons.”
Siddharth Roy Kapur himself being the Producer and President at Producers Guild of India believes in focusing on structured and formal training for technicians and for creative people to be able to improve the quality of content that is put out. He said, ‘We can leverage data and analytics in making better decisions about the content that we create. We can move beyond the diaspora.’
He narrated a short story based in 1995 of how 14 wolves were introduced to the Yellow Stone Park in the U.S. and how they developed and managed the ecosystem.
Concluding the speech he said, “If 14 wolves could do that within the Yellow Stone Park and actually build that ecosystem, we believe that the media and entertainment industry is equivalent of that with only a 100,000 crores. We are really these 14 wolves and if you set us free, I do believe we will manage to create a huge impact on the way that India has perceived it around the world.”
The event was also attended by dignitaries like Prasoon Joshi, Rashesh Shah, Sanjaya Baru, Actress Huma Qureshi and Chef Vikas Khanna.
The event organised by Federation of Indian Chambers of Commerce & Industry (FICCI) is Asia’s largest conference in the Business of Media & Entertainment . Film , TV , Radio , Digital , Technology , Animation , Gaming , VFX etc.FICCI FRAMES 2018 will be held from 4 th March – 7 th March 2018 at Hotel Grand Hyatt, Mumbai.
Like every year, the world’s media and entertainment industry will be in attendance at FRAMES 2018, with nearly 2,000 Indian and over 600 foreign delegates representing the entire gamut of the sector, including Film, Broadcast (TV & Radio), Digital Entertainment, Animation, Gaming, VFX, etc.
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