Longines opens a new boutique in Mumbai inaugurated by Longines Ambassador of Elegance Aishwarya Rai Bachchan
Mumbai (India) / Saint-Imier (Switzerland), 4December 2014 -Longines opened a new boutique for the citizens of Mumbai on the premium high street of Linking Road. At this occasion, the Swiss watch brand presented Conquest Classic, a collection dedicated to horse lovers. Longines Ambassadorof Elegance AishwaryaRaiBachchan inaugurated the shop in the presence of media and guests.
The new boutique, true to Longines’ design philosophy evident in every boutique worldwide, provides with an elegant and contemporary environment. The shop much like the ones all over the world perfectly embodies the DNA of the brand andoffers a perfect setting for the Longines timepieces.
The Swiss watch brand presentedthereConquest Classic, a collection dedicated to horse lovers. As a partner of the most prestigious equestrian events in the world, Longines was keen to launch a collection of timepieces to be worn amidst the excitement of these competitions. True to the brand’s values of elegance, tradition and performance, this collection, whose watches are all fitted with self-winding calibres, is at the same time totally contemporary and perfectly timeless.
After the inauguration,Longines Ambassador of Elegance AishwaryaRaiBachchan commented: “Mumbai is my hometown and I love the vibe of this city. I always felt that just one boutique could not do justice to the thriving needs of this city. I am glad Longines decided to open another one in such a great location.”
This year, Longines Ambassador of EleganceAishwaryaRaiBachchan completes fifteen years of her association with the brand, and this marks an important milestone for both. Longines thanks Ms Bachchan for her dedication, faithfulness and love towards the brand.
Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 140 countries.