Lifestyle SS’12 collection makes way for ‘lighter fabric and brighter hues’

It’s time to bid adieu to all clothes heavy and dark! Welcome summer with lighter fabric, brighter hues, prints in floral and tribe, knits, jumpers, corsets and lots more! Lifestyle, India’s leading shopping destination for fashion & gracious living, has unveiled its latest Spring Summer’12 collection. The collection is refreshingly fashionable as it merges classy, youthful, and sophisticated styles keeping in view the refined dressing sensibilities of a true global fashionistas.

Collection Highlights:

Code: Is an interpretation of the current cosmopolitan society. Choices for women range from chiffons and voil in printed florals, knits and tribal prints. The collection also offers a blend of romanticism and paparazzi which are portrayed by nude hues in fluid drapes combined with ultra light fabrics and knot detailing united with clear shapes in evening hues respectively. The collection is priced between Rs 799/- to Rs 1399/-.

The men’s collection comprises hues like blues, mauve, brown, khaki, flair of red and white depicting the sophisticated Wall Street look. The casual wear segment draws inspiration from Authentic American Classics while maintaining the casual edge. Priced between Rs999/- to Rs. 1699 /-

Ginger: The collection is young and cute. The range is a mix of fabrication in the form of mock layers, vivid textures and color blocked silhouettes accompanied with the traditional approach of prints, tribal funk and influences from sportwear. The color palette focuses on tones of yellow, coral and aqua blend with innovative crochet surreal layering and vintage wallpaper rendering. Urban slouchy, allover printed dresses, corsets and waistcoats form an integral part of the collection. Jeggings continue to be popular this year too. The silhouettes feminine smocked details, sequins and embroidery highlights mark the season’s key details. Priced between Rs.299/- to Rs.899/-, the collection promises to be a hot favorite for the youth.

Complementing the apparel range, is the equally alluring range of ‘accessories’ which has in its offering – oversized neckpieces, bright colorful beads in varied sizes starting from Rs.199/- onwards.

Melange: The ethnic wear brand by Lifestyle is enthused by two key themes – Vintage Glamour and Ethno Techno. Vintage Glamour comprises of the 50’s cinematic glory and flamboyance depicted through retro big floral, bold geometric youthful prints and vibrant color palette. Ethno Techno is driven by spontaneity, creativity and freedom. Breaking from the mundane it explores new age beauty and plays with intense colors complemented with layered and mature tones. The range also has in its offing occasion wear which portrays an aura of vintage glamour adorned with exquisite embroideries and brocades accompanied with rich colors schemes and rich embellishments such as Zardozi, Kantha, Kundan, and Gota. The collection starts at Rs 499 /

For men, Mélange offers short, mid and long length kurtas, handloom shirts, checkered pathanis, knit Jodhpur pants and woven check and knit stoles. The collection ranges from Rs.-699/- to Rs.1299/.

Fame Forever: The brand replicates uber cool, young and peppy casual wear. The collection for women is based on three key color schemes – Runway Life, Glaze and Future Ahead. Colors inspired from bleeding jpeg screens, and digitalized multi screen color stripes dominates the collection which ranges from Rs. 350/- to Rs.1599 /- Coloured denim are priced at Rs 1599.

Men continue to rule with College days and Back Packer looks. The collection exhibits vibrant and pastel hues with embroidered logos and prints to create the peppy look. Fabric variations along with bright checks add value and essence to the range of shirts. The collection starts at Rs.399/-

Code Trend: The collection brings forth a metropolitan sensibility, where modern sensibility meets hi-fashion aesthetics. Classical styles are combined with fresh design concepts for a fashion forward collection. Emeralds merge with blues, and champagne combines with navy for that perfect chic evening look. The collection starts at Rs.599 (T-shirt) Shirts starts at Rs 1299/-.

Code Select: The collection brings forth contrasting themes – fresh and light palette in the “Natures Way” theme, and a bold style of the 60’s in “Sixties Maniacs” this summer. The collection with its unique looks offers a complete summer wardrobe for the urban male. The collection is priced between Rs 699/- and Rs1099/-.

Forca – Inspired by the spirit of exploration and the love of travel, the collection grows bolder and caters to the rugged outdoorsy vibe. Denim continues to play the pivotal role with various fashion washes and innovative silhouettes. The collection is distressed & treated to give the products a second-hand, worn look. The collection also focuses on vintage through sun-faded colors of vintage photography. Light weight jerseys in shadow cast ombre, sun-drenched indigo jumpers with beach bandanas are highlights of the collection. The look is completed with slouchy linen shorts & over dyed twill pants. The collection ranges from Rs.499/- to Rs.1599/-

Lifestyle International (P) Ltd:

Lifestyle International (P) Ltd. opened its first Lifestyle store in India in 1999 and in a little over a decade has come to be recognized amongst leading retail companies in the country. It is a part of the prestigious USD 3.8 billion Landmark Group (Dubai). Positioned as a trendy, young, colorful and vibrant store, Lifestyle offers consumers not just the ease of shopping but also provides for an enjoyable shopping experience. Each Lifestyle store brings together five concepts under one roof – Apparel, Footwear, Children Wear & Toys, Household & Furniture and Health & Beauty; offering a convenient one-stop shop and a choice of over 500 national & international brands.

In the year 2005, Lifestyle launched its first specialized, stand-alone home improvement store – ‘Home Centre by Lifestyle’ – providing a one stop destination for furniture, home décor and soft furnishing that truly represents style, comfort and individuality.