LENOVO-MTV CO:LAB PROVIDES HOME GROWN MUSICAL TALENT A GLOBAL STAGE
Karan Bedi also receives an once-in-a-lifetime opportunity to hone his craft with industry experts at the workshop in Singapore
INDIA, – Lenovo and MTV will unveil a brand-new original music video this week featuring home-grown musical talents including India’s very own Karan Bedi. This follows an inspiring six-month journey, which saw Karan being selected to represent India out of 1,597 registered participants across Asia Pacific, after a 90-day musical project submission period and a five-day workshop in Singapore.
At this exclusive workshop, Karan received coaching from respected regional mentors including acclaimed contemporary design and art collective, PHUNK, and renowned international DJs, Brendon P (The DJ Dispensary) and Matty Wainwright (The DJ Dispensary). This is an opportunity of a lifetime as MTV will be broadcasting the original music video and a 30-minute “making of the video” program starting Monday, 23rd September, 9.00 pm across India, as well as Japan and Southeast Asia, which will reach over 74 million households, launching Karan into the international limelight. Karan and the other three regional champions were also awarded USD10,000 and a Lenovo Yoga convertible laptop to help take them one step closer to fulfilling their dreams.
Shailendra Katyal, Director – Consumer Business, Lenovo India said, “Since the start of the campaign, Lenovo-MTV CO:LAB has been dedicated to inspiring millennials in Asia to take action and turn their dreams to reality. We’re proud of all the participants who truly embody the DO spirit and attitude which we, as a company, continually seek to inspire and motivate. This is the start of an exciting future for these winners, and we are truly delighted to be part of their journey. We hope this experience will inspire them to continue pursuing their passion and make their mark in the music industry.”
Playing an integral role in the video production, Karan’s amazing music skills and guitar compositions melodiously captures the essence of the video and compliments the graphic design and film techniques. This video footage combines the talents of each of the four Lenovo-MTV CO:LAB champions spanning DJ-ing, Instrumentals, Film Making, and Motion Graphic Design.
This music video, titled Faking Fires, combines and integrates four very different expressions and interpretations of the theme “Pulse of the World”. Karan Bedi’s musical skills with the guitars provide the melody and organic movement of the song. Nick Chan’s track is an example of current music that combines elements of pop, indie rock and electronica – reflecting the pulse of music today. Yuji Mitsuhashi believes the world is within us — as seen by the kinetic energy of the dancer in the video and his kaleidoscopic imagery of cityscapes from Tokyo and Singapore seen through his eyes. Ron Roumsub’s motion graphic design of liquid organic shapes, symbolize the ever-changing forms of the world within us. Hashy Yusof, the singer, is young and vibrant and embodies the energy of young people and millennials today.
“Music is and always will be at the center of everything we do. Lenovo-MTV CO:LAB is an inspiring collaboration that shows our continued focus and how we have always engaged with the millennial generation. It has been fantastic having Lenovo as a partner who has shared the same vision of inspiring the millennial generation to reach for their dreams and to provide a showcase of such incredible talent demonstrated by both the finalists and the winners. Viewers should be very excited to see the final product!” said Tan Sian Ju, Vice President of MTV & Comedy Central Brands, Viacom International Media Networks Asia.
This inspiring music video, is based on the theme ‘Pulse of the World’, and will be broadcast for a period of eight weeks over the participating countries.
Lenovo-MTV CO:LAB is an integrated social platform that enables millennials from across India, Japan, Indonesia, Malaysia, Philippines, Singapore and Thailand, to share stories about their communities through music. Leveraging the resources provided by Lenovo and MTV, the competition has empowered the most progressive, creative and talented millennials from across Asia Pacific to connect and collaborate with likeminded individuals who do not just dream about accomplishing their goals but go out there and do.
The additional Lenovo-MTV CO:LAB regional champions include Yuji Mitsuhashi (Japan), Ron Roumsub (Thailand) and Nick Chan (Singapore).