LENOVO-MTV CO:LAB ANNOUNCES KARAN BEDI FROM INDIA AS ASIA PACIFIC’S MOST TALENTED MUSICIAN AND ONE OF THE FINAL FOUR REGIONAL CHAMPIONS!
Winner will receive US$10,000 and embark on Singapore trip to participate in exclusive five-day workshop to create an original MTV music video
INDIA, The results are in! Following a thrilling three-month journey, Lenovo-MTV CO:LAB participant, Karan Bedi from India, has battled it out against 28 country winners across Asia Pacific to emerge as the region’s most promising Musician with his project Guitar Drumming. As one of the four regional champions from the seven participating Lenovo-MTV CO:LAB countries, Karan will be awarded US$10,000, travel to Singapore to participate in an exclusive five-day workshop to create an original MTV music video. In addition, he will also get the versatile and stylish Lenovo Ideapad Yoga machine. During the workshop, he will receive coaching and work with regional mentors including acclaimed contemporary design and art collective, PHUNK and renowned international DJs, Brendon P (The DJ Dispensary) and Matty Wainwright (The DJ Dispensary).
Karan emerged as the winning participant for his stand-out project submission portraying the theme ‘Pulse of Your City’. From a total of 212 submissions and 28 country winners, Karan displayed exceptional craft, skill and creativity in the campaign, which was launched on February 25, 2013.
Lenovo-MTV CO:LAB is an integrated social platform that enables Millennials from across India, Japan, Indonesia, Malaysia, Philippines, Singapore and Thailand, to share stories about their communities through music.
“It takes a dreamer to envisage musical success, but a doer to take action and make their dreams a reality. Lenovo-MTV CO:LAB was built to empower dreamers to get up and do and we are proud to have achieved this objective,” said Shailendra Katyal, Director – Consumer Business, Lenovo India. “We are pleased to announce Karan Bedi as one of the four Lenovo-MTV CO:LAB champions that emerged from a highly competitive field. It’s fantastic to see him represent his country in this high-profile regional competition and we look forward to seeing Karan go on to make his mark in the music industry”.
Karan’s 8:18 minutes long project on Guitar Drumming is a true reflection of the ‘Pulse of his City’ – New Delhi. The melodious notes capture New Delhi’s cultural essence as well as the vibrancy of the modern city.
“The past three months have been intense but hugely rewarding”, said Karan. “It has been exciting to have a platform like Lenovo-MTV CO:LAB to share projects that we are passionate about, to be coached by highly respected mentors and to get access to resources to develop them”, he added. “I now look forward to traveling to Singapore to improve my skills and complete the MTV music video. It has been a privilege to be part of such a significant campaign and to be selected as one of the four winners from so many other deserving projects!”
“Lenovo-MTV CO:LAB is an innovative initiative that has surpassed our expectations and we are excited to announce the four final winners. While there may be others who are just starting to engage with the millennial generation, we have been doing this for decades. This extensive, integrated social engagement and platform is a prime example of our on-going efforts to showcase Asian talents, add creative content to the youth entertainment scene, while bringing the very best of MTV to millennials across Asia,” said Tan Sian Ju, Vice President of MTV & Comedy Central Brands, Viacom International Media Networks Asia. “We are looking forward to the final production of the original MTV music video that will reflect the new experiences this platform is enabling for the winners, as they represent and share Asia’s Millennials’ hopes, dreams, talent, ambition and diversity.”
The additional Lenovo-MTV CO:LAB regional champions include Yuji Mitsuhashi from Japan who was awarded for his Film – making project, Ron Roumsub from Thailand for his Motion Graphic Artist presentation and Nick Chan from Singapore for his DJ project.
Leveraging the resources provided by Lenovo and MTV, the competition empowers the most progressive, creative and talented Millennials from across Asia Pacific to connect and collaborate with likeminded individuals who do not just dream about accomplishing their goals but go out there and do.