Leading Apparel Manufacturer Vishal Fashions Joins Forces with The Upcoming Bollywood Action Thriller Film Holiday : A Soldier is Never Off Duty As Its Fashion Partner
Vishal Fashions, the leading manufacturer of Sarees, Dress Materials, Kurtis & Chaniya Cholis has associated with the highly anticipated summer blockbuster “Holiday : A Soldier is Never Off Duty”as the Fashion Partner. Presenting the Holiday Collection, an assortment of unique sarees born out of exquisite craftsmanship by Vishal Fashions.
The Holiday Collection by Vishal Fashions is inspired by Sonakshi Sinha’s character in the film, the collection too is bold, unique and classy with elegant designs, where vibrant patterns and bright colors come to life. Produced by Vipul Shah, presented by Reliance Entertainment and directed by A R Murugadoss, the film features Akshay Kumar essaying the role of a dedicated army officer with Sonakshi Sinha as his love interest.
The “Holiday” collection by Vishal Fashions is now available at all retail outlets across India. So go ahead drape this piece of art, and look and feel like a ”Diva”, just like Sonakshi Sinha.
Vishal Fashions is the leading manufacturer of Sarees, Dress Materials, Kurtis & Chaniya Cholis. Vishal Fashions has been associated with India’s dream industry, Bollywood. From in-film branding to launching individual collections dedicated to the film, the brand has been associated with films like Dabangg 2, Ranjhanaa, R.RajkumarJai Ho to name a few.
They had recently joined forces with the highly anticipated bollywood movie 2 States as its fashion partner for a collection of unique sarees inspired by the beauty of Alia Bhatt as Ananya of 2 States. The amalgamation of the two cultures portrayed in the movie was seen in the designs and motifs of the collection, even the colours were a blend of vibrant and subtle.
The brand not only has made its place in the heart of the film industry but also the fashion industry. Vishal Fashions has been associated with leading designers like Manish Malhotra, Neeta Lulla, Vikram Phadnis, Masaba, Falguni & Shane Peacock, Rocky S, Archana Kochhar and Priyadarshini Rao to name a few. Recently, Vishal Fashions made a grand debut at the 15th IIFA Weekend 2014. They partnered with leading fashion designer, Vikram Phadnis to design an exclusive collection- “The Nazaakat Collection” wherein the dazzling Malaika Arora Khan and Yami Gautam sashayed down the ramp along with the models wearing the The Nazaakat Collection- the Epitome of Classic Indian Attire. Vishal Fashions has also ventured into the retail sector, launching its exclusive store ‘Arissa’ with 32 stores pan India and aiming to reach 60 by the financial year end in 2015.