Aspiring female models from all over India auditioned for the Lakmé Fashion Week Winter/Festive 2012 model auditions. LFW season on season has been a launch pad for several new faces in the industry. This season’s auditions announced 7 new faces that will walk the ramp during LFW Winter/Festive 2012.
LFW has been conducting model auditions for over a decade and has seen a consistent growth in the number of participants’ annually. This season witnessed over 108 female model applicants from across India and other countries. Keeping in mind the high standards of quality and talent that LFW signifies, the finalists were shortlisted by a jury of fashion industry experts after three intense rounds of judging. The applicants, besides being evaluated on their poise were also judged based on their confidence and ability to portray a designer’s vision.
The industry experts that were part of the jury and played a key role in selecting these new faces included Former Miss India, Model, Jewelry Designer, Columnist and Fashion Connoisseur Queenie Singh, renowned stylist and LFW Gen Next mentor Aki Narula; Show Director Anu Ahuja; Make Up artists Clint Fernandez and Kapil Bhalla, Photographer Joy Datta, along with Purnima Lamba, Head- Lakmé, Innovations and Anjana Sharma, Director – Fashion, IMG Reliance.
Speaking at the model auditions, Purnima Lamba, Head- Lakmé, Innovations said,“Lakmé has been a pioneer in the beauty industry in India and has always been a supporter of new talent. LFW is a great platform for us to not just promote new designers but also launch fresh faces which embody their designs and creations. We have discovered some great new faces with just the right confidence and poise at the LFW model auditions this season. Each of these women posses all the characteristics that are very similar to the Lakmé woman, who is contemporary, confident and creative.”
Announcing the shortlisted new faces, Anjana Sharma, Director-Fashion, IMG Reliance,said, “Lakmé Fashion Week has always been proud to bring fresh talent from various parts of India to the forefront. Models selected at these auditions become the most sought after faces in the industry. This season the new faces we have selected will create a benchmark for future aspirants. We welcome the 7 new faces selected for LFW Winter/Festive 2012”.
About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Winter/Festive 2012 will be held from August 3 to August 7’ 2012 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.lakmefashionweek.
Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com
About IMG Reliance:
In 2010 Reliance Industries Limited (RIL), India’s largest and most recognized private sector company, and IMG Worldwide (IMG), the world’s leading sports marketing and management company, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will create and operate major sports and entertainment assets in the country. In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including – basketball, soccer and tennis–at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.
About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world – from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key