· 7 Gen Next, 15 Emerging& 3 Accessory Designers Selected
Riding high on the achievements of LFWSummer/Resort 2012, the esteemed panel of Lakmé Fashion Week Advisory Boardmembers met to announce several exciting initiatives for LFW Winter/Festive2012, scheduled from August 3 to August 7, 2012.
Indian Textile Day: LFW will bededicating an exclusive day for Indian textiles again this season as a part ofthe ongoing effort to celebrate Indian textiles and weaves. The day willwitness a strong pool of textile designers from across the country with live demonstrations by craftsmen throughout the week. This season will continue to host knowledge sharing workshops andpanel discussions with industry veterans to bring awareness and increasesupport for Indian textiles
Talent Box: With the overwhelming response and success of Talent Box shows – the international concept of showcasing designs in a second showing areaat ‘The Source’, will celebrate its one year anniversary this season
Supporting its mission to promote newtalent, the respected panel of the LFW Advisory Board members also shortlistedthe new batch of Gen Next, Emerging and Accessory Designers for Winter/Festive 2012. The popular GenNext category at LFW, in its 7thyear, announced the fourteenth batchof promising young designers for its next edition.
As compared to Winter/Festive 2011, this upcoming season of WF 2012 has generated a credible increase in applications across categories, a testament of the reach the platform represents and the business transacted last season.LFW Winter/Festive 2012 received around 250 designer applications across categories Submissions came from 27 cities across the country along with international applicants from Colombo, Dubai, Dhaka, Ontario, Sydney, Hong Kong and Texas
Winter/ Festive 2012 will see 7 Gen Next, 15 Emerging and 3 Accessorydesigners showcasing their collections. Applications were judged on thecriteria of quality, innovation and creativity, marketability and commercialviability. Eminent designer and stylist AkiNarula continues to mentor the Gen Next designers this season as well.
The Lakmé Fashion Week Advisory Boardcomprises of eminent stakeholders from the fashion fraternity, includingdesigners, buyers and the media. This season, the responsibility of selectingthe future talent rested on the shoulders of experts – Anamika Khanna- Designer, Dr. Alka Nishar- AZA, Dr. Darlie O’ Koshy-AEPC, Krishna Mehta-Designer, Pradeep Hirani- Kimaya, Priya Tanna, Vogue, Sujata Assomull- Launch Editor Harpers Bazaar along with Anjana Sharma, Director – Fashion, IMGReliance and Purnima Lamba- Head Lakmé, Innovation, who are all part of theLFW Advisory Board.
Talking about thenew talent and applications this season, Purnima Lamba- Lakmé, Innovations said, “The Lakmé Fashion Week Advisory Board has always been a strongsupporter of new talent and believes in providing some exceptionalopportunities allowing designers to showcase their work on a larger scale. Asthe newest member on the Advisory Board, I look forward to bring my experiencein the beauty industry and take this platform to the next level. We are alsovery thrilled to introduce to you a fresh batch of designers that show a lot ofpromise with their futuristic designs and creativity. We are positive that ournew initiatives and the Gen Next designers paired with the industry stalwartswill play a key role in setting newer benchmarks.”
Also present atthe Advisory Board, Anjana Sharma,Director-Fashion, IMG Reliance said, “LFW has been conceived with an aim tointegrate India into the global fashion world. The perception of Indiandesigners globally is that of immense talent, and as supporters of the businessof fashion, it is our endeavour to discover and put forward the best. As aplatform conceived by LFW, Gen Next has been one of our highlights since itsinception and has become the most coveted program encouraging young talent.This season our main focus it to strengthen our commitment towards youngtalent. These inclusions reiterate our long-term commitment to the growth ofthe fashion industry in India. We are excited to see this new talent take aleap at Lakmé Fashion Week this season.”
Name of Designer City
Gen Next Designers
Aniket Satam :Mumbai
Asa Kazingmei :Mumbai
Astha Sethi & :New Delhi
Siddharth Arora
Kavita Sharma :Kanpur
Mehak Pruthi :New Delhi
Richa Agarwal :Mumbai
Sneha Arora :Kolkata
Emerging Designers
Aarti Vijay Gupta :Mumbai
Mayank Anand & :Mumbai
Shraddha Nigam
Nikhil Thampi :Mumbai
Nimish Shah :Mumbai
Nupur Kanoi :Kolkata
Pallavi Goenka :Ahmedabad
Payal Khandwala :Mumbai
Pernia Qureshi :New Delhi
Pia Pauro :Gurgaon
Prashant Chauhan : New Delhi
Roma Narsinghani :Mumbai
Siddharth Arya :Mumbai
Surya Sarkar :Kolkata
Tanya Sharma :Mumbai
Yogesh Chaudhary :Gurgaon
Accessory Designers
Kaabia & Sasha Grewal : New Delhi
Nitya Arora : Mumbai
Rohan Arora : Kolkata
About Lakmé FashionWeek:
Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1cosmetics and beauty services brand in India and IMG Reliance, the globalleader in sports and entertainment event marketing and management. LFW has beenconceived and created with a vision to “Redefine the future of fashion andIntegrate India into the global fashion world”. LFW is organized twice everyyear. LFW Winter/Festive 2012 will be held from August 3 to August 7, 2012 atGrand Hyatt Hotel, Mumbai. For further information log on to http://www.Lakméfashionweek.co.in
About Lakmé:
Contemporary Indianbeauty expert Lakmé continuously innovates to offer a wide range of, highperformance and world class color cosmetics, skincare products, and beautysalons. In addition to leveraging Unilever’s worldwide expertise, Lakmé alsopartners with the leading cosmetic house Milan-based Intercos Italia, SchwannStabilo Germany and Paris-based Fiabila. Combining international cosmetictechnology with an in-depth understanding of the Indian woman’s needs, Lakméalso offers its consumers a comprehensive beauty experience through itsproducts and services at the Lakmé Salons and Studios. For further informationlog on to www.lakméindia.com
About IMG Reliance:
In 2010 Reliance Industries Limited (RIL), India’slargest and most recognized private sector company, and IMG Worldwide (IMG),the world’s leading sports marketing and management company, announced theformation of an equal joint venture to develop, market and manage sports andentertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., willcreate and operate major sports and entertainment assets in the country. In its first initiative, IMG Reliance enteredinto an agreement with the Basketball Federation of India (BFI) to create a newprofessional basketball league and manage all aspects of the commercial rightsto the game in India. IMG Reliance signed a 15-year agreement with the AIFF, toimprove, popularize and promote the game of football throughout India, from thegrassroots to the professional level. IMG Reliance has also created a scholarship program to identify andtrain talented young Indians from sports including – basketball, soccer andtennis–at IMG’s world-class sports training facilities at IMG Academies inBradenton, Florida.
About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway tothe fashion world – from creation to consumer. We offer solutions thatseamlessly connect and associate fashion’s key constituents and corporatebrands using IMG’s global resources, influence and expertise. Within thefashion industry IMG represents the world’s top models, leading designers andthe most influential photographers, art directors and stylists. The divisionproduces the leading fashion events around the globe and represents many of theindustry’s top organizations and federations as well as works with variouslocal and national governments, creating regional and international fashionplatforms. For more information on IMG and its business visit www.imgworld.com
