Kingfisher ULTRA ushers in the ‘Good Times’ at the Lakmé Fashion Week 2013
As the city witnessed the grand opening of the Lakmé Fashion Week 2013, Kingfisher ULTRA kept the glamour quotient high by playing host to the prominent fashion personalities for the post show celebrations. Among the well known faces spotted were Rohit Roy, Sahil Anand, Shriya Saran and designer Asmita Marwa
About Kingfisher Ultra:
It is for those who want the best and deserve the best. It is currently available in all major cities of the country. Kingfisher ULTRA, the Emperor of Good Times was launched in September 2009. A high-end brand from the house of United Breweries Ltd, Kingfisher ULTRA assures consumers the best quality in taste, packaging and the most differentiated experience across every touch point. Kingfisher ULTRA is made from the finest imported malts and hops which gives a distinctive taste. The packaging is unique with an embossed flint bottle, ring pull crown, gold metalized neck and front label.
The brand has based its activations on prominent lifestyle genres like ‘Fashion’ in the form of associations with all leading fashion weeks such as LIFW, WIFW, HDIL Couture week, VHIMW etc.. The ‘Inspiring Fashion’ campaign of the brand not just highlights the association of the Kingfisher ULTRA with fashion through spectacular visuals & stunning models, but also makes the brand aspirational for consumers.
Kingfisher ULTRA is about people experiencing their next high in life. It is a beer for the classy, modern, urban, confident, independent and self-assured consumer. It is for those who want the best and deserve the best. It is currently available in all major cities of the country.