‘Kingfisher Blue MILE – Andaman 2013’ – where adventure met the ‘Good Times’
Kingfisher Blue Mile concluded after a week of thrilling adventure and an adrenaline pumping experience
Kingfisher Blue MILE – a crafted entity to reiterate Kingfisher Blue’s affinity with adventure, presented one of the most thrilling quests to six lucky contestants who went on a breath taking trip to Andamans. Amidst the relentless monsoon season which added to the adrenaline rush, the six participants were seen scuba diving, snorkelling, jet skiing, surfing and taking part in many other adrenaline pumping activities at the Kingfisher Blue MILE, turning them into adventurers. All the participants tweeted their day to day experience on Kingfisher’s Twitter page and posted pictures of their conquests from the scene of action.
The participants were selected through a digital contest on Kingfisher’s Twitter page and were provided with an opportunity to set out on a journey to the Andamans. The six participants experienced the most exhilarating time of their life as they went about seeking all the thrill that the place had to offer. In course of the enlivening voyage, the participants travelled through the length of Andamans, passing through some of the most desolate places, high tides and challenging weather, while also taking part in the various adventure activities that were part of the expedition.
From the green seas at Havelock Islands to the famed Limestone Caves near Rangat dock, the Andamans had the perfect setting for a breathtaking conquest which got the best out of the participants. The unpredictable weather conditions and the surreal locales of the Islands, unleashed the ‘dare-devils’ in them and provided a great opportunity to explore the thrills of the serene blue-green waters.
One of the participants who was part of the Kingfisher Blue MILE, exclaimed, “This is just unbelievable. I never thought that I could be an adventurer and that I would be doing so many awesome things. This has to be the high point of my life. Right from scuba diving to the road trips, every single activity was thrilling and gave us an adrenaline high. I thank Kingfisher Blue for giving me this huge opportunity to visit Andamans and explore the adventurer side of me.”
Kingfisher Blue, India’s premium beer brand has carved a niche for itself as a youthful and daring brand that keenly associates itself with activities that are thrilling and adventurous. Kingfisher Blue MILE is a platform for like-minded adventure enthusiasts to get together to live and experience thrilling outdoor adventure sports like mountain biking, rafting, deep sea diving, rock climbing etc.
One of the six lucky participants can now avail yet another opportunity to be a part of the next edition of Kingfisher Blue MILE, by penning their experience in a travelogue. The participant who writes the most talked about and interactive travelogue will be gratified by Kingfisher Blue and will be provided with a direct entry into the next edition.
About Kingfisher Blue:
Launched in 2008, Kingfisher Blue is a premium beer from the house of UBL. With its unique differentiated taste, contemporary packaging and youthful imagery, the brand broke new ground amongst youth of the country.
Targeted at the adventurous, bold and sporty youth, the brand clearly stands out as the beer with loads of attitude. It is strategically positioned as the beer for the young beer drinkers who seek adventure, thrill and escape from the normal, mundane routine of everyday life.
This positioning has helped the brand create a unique niche for itself in the cluttered beer market, while its invigorating taste, clean mellow texture and sparkling golden colour got consumers hooked from the first sip! Today, Kingfisher BLUE has been made available in all metros and has made significant inroads in other important centres.