KEROVIT ropes in Bollywood Actress Nargis Fakhri as its Brand Ambassador
India’s largest and premium Wall and Floor Tile manufacturer Kajaria Ceramics Limited launches its exclusive sanitary brand, KEROVIT – affordable luxury at its best.
New Delhi, KEROVIT by Kajaria Ceramics Limited has roped in Bollywood diva of Rockstar and Madras Cafe fame, Ms. Nargis Fakhri, as its Brand Ambassador. The brand association will be for the next two years. KEROVIT has been pegged as a fashionable and elegantly in-vogue, white-ware ceramic sanitary brand which boasts an exhaustive range of innovative designs coupled with international quality materials – all at affordable price points.
KEROVIT’s product range comprises of Wash Basins, WCs and touch free dual flush concealed cisterns (flush tanks) complemented by an enviable range of designer control panels to choose from.
Speaking on the occasion, Mr. Rishi Kajaria (JMD), Kajaria Ceramics Limited, commented, “KEROVIT is synonymous with a blend of simply elegant aesthetics, enduring style and subtle luxury. Our association with the young Bollywood thespian, Ms. Nargis Fakhri is an apt extension of the brand’s core identity. Nargis has emerged as a promising new hallmark of raw talent, sophistication, élan and affability, which resonates perfection in terms of a brand fit for Kerovit. The fact that she is a seamless blend of both western and Indian cultures, also enhances the brand connect because Kerovit represents international appeal. Kerovit’s product portfolio is designed to cater to the aspirations of our discerning consumers by providing them with stylish, classic, innovative yet economical bath solutions.”
“Kajaria has always been on the forefront of innovation, trust and customer satisfaction. It has outperformed the market by winning the “Superbrand” award seven times in a row, a first in the industry. KEROVIT is a logical extension to the promptness and speed with which we cater to the continuous and ever evolving consumer trends and surpass their expectations.” he added.
KEROVIT products are available in all authorized Kajaria Ceramics Limited dealerships, at prices starting from INR 1,500.
About Kajaria Ceramics Limited.
For over 25 years, the brand Kajaria has become synonymous with innovation and customer satisfaction. Today, the company has become a household name for tiling solutions and continues to delight consumers’ delight with perfection. Kajaria is the only company in the tile industry to receive the “Superbrand’ award seven times in a row. It has also been conferred with “Asia’s Most Promising Brand” award in the Premium Tile Category and is the most certified ceramic tile company in the world.
Kajaria Ceramics Limited is the largest Wall & Floor Tile manufacturing company in India with a capacity of 45.2 million sq. metres per annum and has a turnover of over Rs. 1700 crores. The company has seven manufacturing plants, one each in Sikandrabad (UP), Gailpur (Rajasthan), Vijayawada (AP) and four in Morbi (Gujarat). Kajaria has a pan-India presence with a strong distribution network of about 6000 dealers and their sub-dealers.; along with 23 offices-cum-display centres.
Over the years the pace of technological advancement has increased in momentum. New techniques such as digital technology are diligently applied to create tiles that stand apart. Kajaria offers more than 1000 options of Ceramic Wall and Floor Tiles, Polished Vitrified Tiles, and Glazed Vitrified Tiles to the discerning customer. Kajaria also recently forayed into sanitary-ware by launching their in-house brand ‘Kerovit’. The brand promises to showcase an extensive range of international quality, elegant and classic ceramic-ware for the discerning customer.