Katy Perry – ‘Chained To The Rhythm’ Official Video Now Live
KATY PERRY TAKES VIEWERS TO OBLIVIA IN AN OFFICIAL VIDEO FOR “CHAINED TO THE RHYTHM”
Spotify Streams Of “Chained To The Rhythm” Surpassed 20 Million In First Week Of Release
(Credit for all video images: Rony Alwin)
Katy Perry explores Oblivia, a futuristic theme park, in the official video for her new single, “Chained to the Rhythm.” The clip, which can be seen HERE, premiered today on VEVO. Shot over the course of three days in January at “the thrill capital of the world” – Six Flags Magic Mountain in Valencia, CA – “Chained to the Rhythm”was directed by GRAMMY®-winner Matthew Cullen (Jay-Z, Beck), who also helmed the videos for “Dark Horse” and “California Gurls.” It was produced by Danny Lockwood, Rob Newman, Ben Leiser and Javier Jimenez.
Spotify streams of “Chained to the Rhythm,” exceeded three million on its first day of release – setting an all-time record for the best first day of streaming of a single track by a female artist in Spotify history – and topped 20 million in the first week. The song is the first single from her forthcoming album.
Billboard proclaimed, “Katy Perry Embraces Her Wokeness — And It Works…one of music’s biggest stars is once again dominating conversations.” Katy co-wrote “Chained to the Rhythm” with Max Martin, Sia Furler, Ali Payami and Skip Marley. The latter is featured on the track.
Katy made her Capitol Records debut with 2008’s One of the Boys after signing to the label in 2007. She cemented her status as a global superstar with the follow-up album, Teenage Dream (2010). PRISM, her 2013 album, debuted at No. 1 on iTunes in 100 countries and has sold more than 12.5 million adjusted albums worldwide. With the singles “Firework” and “Dark Horse” each surpassing the 10 million threshold including song sales and streams, Katy is the first female artist to earn two RIAA Digital Single Diamond Awards.
In her 10 years with Capitol, she has racked up a cumulative 18+ billion streams alongside worldwide sales of more than 40+ million adjusted albums and 125+ million tracks. She is the most-followed person globally on Twitter. Katy played to a total of two million people on the sold-out, 151-date Prismatic World Tour and headlined the Super Bowl XLIX halftime show, which set a record as the most-watched Super Bowl halftime show ever.