Katrina Kaif rules the endorse
Apart from being one of the most sought after actresses in Bollywood,Katrina Kaif is also the most popular face on the small screen courtesy her kitty of endorsements that include everything from a soft beverage brand, to products in the cosmetic line right down to a jewellery brand.
Katrina has carved a niche for herself as one of the most bankable Bollywood stars, with brand equity on par the top male actors of Bollywood given the success the brands have seen post her association with them.
H&R Johnson (India) CO0 Sushil Matey said: “The Johnson brand continues to be the most trusted name in the Home Lifestyle category…Johnson’s association with Katrina reinforces the very values Katrina stands for, namely, her global image, freshness and contemporariness.”
Akira Morikawa, CEO, Line Corporation said: “With the help of our marketing partnership with Katrina Kaif, along with other partnerships with entities in India, we are confident that we can easily surpass 20 million users by the end of the year.”
The mere fact that Katrina has endorsed a total of 20 brands in the year 2013, goes on to show that when it comes to product endorsement, Bollywood’s lucky mascot at the box office is also a force to be reckoned with on the brand front.
Not surprisingly, the actress was announced “Brand Endorser of the Year – Female” at the International Advertising Association Awards earlier this year. Not too long ago, Katrina Kaif was also voted the most powerful celebrity endorser, in a celebrity-brand association recall study conducted by Ormax Media.