Karisma Kapoor becomes the brand ambassador for Blue Mount
The company announces new TVC and launches country’s first alkaline RO with LED Display
New Delhi,In recognition of her undeniable talent, immense popularity and her motherly look, Blue Mount Alkaline RO has named Karisma Kapoor as their brand ambassador. She features in the new TVC announcing the launch of Blue Mount Alkaline RO with LED Display.
The new 50 secs TVC featuring Karisma Kapoor, who was worried about her son on his frail health and was consulting with doctor on the same. The doctor told her the about ordinary RO Purifier reduce the minerals from water and she need a Blue Mount Alkaline RO water purifier, which adds minerals to the water.
Blue Mount Alkaline RO water purifier maintain the pH level and balance high acid level in times of stress, lack of sleep and over consumption of acidic foods such as processed food & keep your body energized for a longer duration of time and makes you feel fresh and remain healthy. Keeping the same in the mind Blue Mount Alkaline RO launched its products with a slogan of “Sabse Pure, Sabse Healthy”.
The newly signed brand ambassador Karisma Kapoor said, “I have never thought that RO Purified water is not sufficient for a family, we need minerals too to enhance our immune system and disease free body. Really, I am delighted to have been associated with Blue Mount Alkaline RO Purifiers as the brand ambassador.”
Commenting on the occasion Mr. Vishal Gupta, Managing Director, Blue Mount said, “Understanding the very need of pure water for common man, Blue Mount aims to provide the most pure & healthy water in every eliminating any sort of purification hassles. We help people to lead a healthy life and want to be considered as most consumer-centric company in India. That’s why we opt Karisma Kapoor as a brand ambassador, who can deliver the correct message to the TA by her matured and responsible motherly image.”
The film has been created by Excl Advertising and narrates the story of a mother whose kid is ill after the using of RO purified water.
Mr. Sandeep Singh, National Creative Director, Excl Advertising Pvt. Ltd. said “We are happy to be part of this venture and will look forward to such creative briefs in future from Blue Mount’.
Creative Credits (EXCL ADVERTISING PVT LTD) -:
National Creative Director: Sandeep Singh
Creative Writer: Manish Singh
Account Management: Jatin Malik
Planning: Jatin Malik
Director of the film: Sandeep Singh
Producer: Excl Advertising
Blue Mount is a new age water purifier brand which has launched India’s first alkaline RO water Purifier with LED display technology. Blue Mount’s vision is to become an answer for all kinds of consumable purification needs worldwide lead by innovation and spreading awareness about healthy and pure lifestyle living among Indians. Moreover, its mission to help people be healthy while being the top most consumer-centric company in the country is gaining pace and keeps them growing with time.
Presently Blue Mount is having a pan India network of over 3,000 dealers with 200 distribution networks. The water purifier major also has plans to expand its product ranges to various other water purification segments in near future.