Jabong adds Virat Kohli’s breakaway fashion brand ‘WROGN’ to its product portfolio
India’s flamboyant cricket captain to meet top 2 highest spenders on the day of launch
India’s leading online fashion portal Jabong, has announced the addition of Virat Kohli’s breakaway fashion brand WROGN to its product portfolio. The men’s fashionwear brand will be available on Jabong in 450 variants with prices ranging from Rs. 799 to Rs. 3599.
The launch will be supported by digital and social media campaigns including Virat’s selfie video announcing the brand’s launch on YouTube, Facebook, Twitter & Instagram. A separate Shop-In-Shop promotion will highlight the WROGN’s latest campaign images, videos, main categories & brand description on Jabong’s website & mobile app as well as the Jabong’s digital fashion blog. The top two highest spenders on the day of launch will be invited for a Meet & Greet with Virat Kohli while the remaining five highest spenders will receive merchandise signed by the Indian cricket captain.
Rahul Taneja, Chief Business Officer, Jabong said, “We are pretty stoked to launch WROGN on Jabong, which comes from a similar philosophy of being comfortable in your own skin, and therefore, is a great fit for Jabong’s core shoppers. Virat Kohli is a true Indian icon, especially amongst the youth and is a great example of rising above the ordinary by just being himself. Jabong speaks the same language and it’s exhilarating that we will bring more joy to our customers with WROGN on board.”
Kalyan Kumar Gunasekaran, Chief Merchandising Officer, Jabong added, “It brings great pleasure to us to launch WROGN on Jabong. The collection exudes candid and comfort fashion and allows one to carry their own style effortlessly. Each brand uniquely differentiates itself in its language, WROGN for us is just the right click and we are elated to welcome the brand in the cartel.”
Anjana Reddy, CEO Universal Sportsbiz & owner of WROGN, said, “WROGN is one of the fastest growing men’s youth fashion brand in India, and we are very excited to partner with Jabong and launch our latest SS’17 Collection. Jabong has a strong base of fashion forward consumers and I am sure WROGN as a brand will fulfill their needs”.
Jabong is known to have introduced a multitude of fashion and sports brands in India in the past such as TOPSHOP, TOPMAN, Dorothy Perkins, Missguided, Next, ASICS, ALCIS, Hummel, DC and New Era Caps to name a few.
Virat Kohli has made into the heart of millions and is touted as the best of all times with Kapil Dev even comparing him to the legendary Don Bradman. Virat has been the highest run scorer for India for 6 years straight and was the fastest in the world to reach 25 centuries in ODIs. He also holds the record for the fastest century by an Indian cricketer in ODIs (in 52 balls), the fastest to reach 7,000 runs in ODI’s, first cricketer to score three centuries in his first three innings as Test captain, first Indian Test captain to score a double century overseas and first Indian Test captain to score two or more double centuries.
Jabong is a major fashion multi-brand e-store that offers a wide selection of over 350,000 products across footwear, apparel, jewellery and accessories categories. With more than 1500 international high-street brands, sports labels, Indian ethnic and designer labels from over a thousand sellers, Jabong brings to its customers the latest trends from across the globe.
ABOUT UNIVERSAL SPORTSBIZ
Built to cater to an untapped sports and entertainment ecosystem in India, Universal Sportsbiz under its brand ‘Collectabillia’, is every sporting enthusiast’s dream. USPL offers opportunities to fans to own memorabilia personally autographed by their icons, and assists celebrities with extending their brand connects beyond endorsements. Incorporated in 2011, India’s first celebrity-commerce company, Collectabillia launched its auction platform during the 2012 season of the IPL partnering with master blaster Sachin Tendulkar exclusively to auction limited edition merchandise post his historical ‘hundredth, hundred’. Moving forward as a company that encourages the collection of sports memorabilia for personal joy or as a strong investment proposition, Collectabillia aims to extend the global market of memorabilia into India, allowing the ownership of personalized merchandise along the same lines as that of art, numismatics and philately. Promoted by Anjana Reddy – also a sports enthusiast and national level badminton player – and backed by the Accel Partners, of the Angry Birds and Facebook fame, Collectabillia aims to bridge the gap between celebrities and their ardent fans by offering a sense of pride and possession.