It’s a WROGN tie-up with Royal Challengers Bangalore
India’s most promising celebrity fashion and lifestyle brand WROGN is associated with Royal Challengers Bangalore (RCB) as the official lifestyle clothing partner for the 10th edition of the Indian Premier League. Off field the RCB players will be seen in WROGN merchandise and while on field their caps and helmets will sport the WROGN logo.
WROGN merchandise is designed to complement the team’s play bold philosophy and makes a fearless, daring & heroic fashion statement. WROGN’s in-stadia branding will also add colour to the home ground and will augment the vibrant and lively atmosphere during the matches.
This annual association will be promoted by both partners through their digital properties; their official site and social media channels. Additionally, the brand has comprehensive plans to engage and interact with RCB fans and WROGN customer sat WROGN outlets across the country. All customers of WROGN clothing will also be entitled to tickets to the RCB matches. Fans are of assured free tickets to watch live RCB matches in Bangalore by purchasing clothing /merchandise worth Rs.5000/- and above from the WROGN line.
Announcing the tie-up, Anjana Reddy, CEO, WROGN said, “T20 is the most celebrated cricket format in the world and we are excited to partner with RCB, a strong contender this season that is brimming with youth, talent and has always kept fans entertained. The WROGN brand ethos of being bold and dynamic matches that of the RCB and this partnership will give the fans and our customer’s opportunities to engage. From all of us WROGN we wish the RCB team all the very best.”
Commenting on this association, Amrit Thomas, Chairman, RCB said, “WROGN and RCB are a bold brand fit. We are excited to see RCB’s personality getting reflected through the fashionable lifestyle sensibility of WROGN. We hope to see our fans come to the stadium dressed in RCB Jersey and WROGN apparel to cheer their favourite team.”
WROGN (pronounced wrong), launched in November 2014, is a breakaway youth fashion brand which is inspired by the distinctive sense of style and the enormous youth appeal of cricketing genius, Virat Kohli. WROGN is an extension of his bold and dynamic personality, which is expressed in each piece of clothing. WROGN is targeted towards open minded and progressive young men, who like to make their own choices in life. The brand is experimental in its ethos and product philosophy. WROGN is one of the highest selling fashion brands on fashion portal Myntra and is available at EBOsin Sujana Forum Mall, Hyderabad and Phoenix Market city, Mumbai /Bangalore, Nagpur, Bilaspur, Vijaywada and in all Shoppers Stop locations.