Industry will be taken into full confidence while framing media policies; I&B Minister Manish Tewari assures media and advertising fraternity
Union Minister for Information & Broadcasting Manish Tewari has assured the media and advertising fraternity that the industry views will be taken into full consideration while framing policies relating to the sector. Speaking at the International Advertising Association’s 1st IAA Leadership Awards function in Mumbai on Saturday night, Mr. Tewari listed out paradoxes associated with the media and entertainment industry – self regulation, skewed revenue model, imperfect audience measurement models, among others. He said “issues are contentious, no doubt, but if you delay decisions, situation will engulf you completely”.
List of Award winners
IAA leadership Awards were given away in 18 categories at function held in Mumbai on Saturday. The awards recognised and honoured “outstanding” individuals in the fields of marketing, advertising and media.
Ogilvy & Mather Executive Chairman and National Creative Head Piyush Pandey was bestowed with the Creative Agency Head of the Year Award.
Sam Balsara was honoured with the Media Agency Head of the Year award.
Star India Executive Vice President Gayatri Yadav won the award in the Media & Entertainment category.
On the client’s side, Chandramouli Venkatesh of Cadbury India bagged the IAA Leadership Awards in FMCG-food and beverages category while Hindustan Unilever Vice-President – Arun Srinivas won the award in FMCG-Personal Care category.
Samsung Electronics CMO Rahul Saigal was given the IAA Leadership Award in Consumer Durables Category.
Vodafone Sr VP, Brand Communications, Anuradha Aggarwal bagged the marketer of the year award in telecom products & services category.
Asian Paints vice-president sales and marketing Amit Syngle won the IAA Leadership Award in household products & services category.
ICICI Bank Head of Marketing Sujit Ganguli got the Marketer of the Year award in the banking category.
LIC India Executive Director Rita Bhattacharya received the Marketer of the Year award in insurance sector.
Automobile sector awards went to Hero MotoCorp’s Anil Dua in two-wheeler category, Maruti-Suzuki COO Mayank Pareek collected the award in passenger vehicles category and Force Motors GM Cyriac Jacob won the award in commercial vehicles category.
Makemytrip.com marketing head Manish Kalra got the Marketer of the Year award in travel & hospitality category.
Bollywood star Salman Khan was adjudged the Best Brand Endorser-male and Katrina Kaif, Best Brand Endorser-female.
ITC chairman YC Deveshwar got the award in the best CEO of the year category
IAA had also constituted special six categories of awards for Editor of the Year that was won by Times of India Executive Editor Jaideep Bose. Rajdeep Sardesai of CNN-IBN was adjudged the News Anchor of the Year, while Media Person of the Year award was bestowed upon Hindustan Times Chairperson and Editorial Director, Ms. Shobhna Bhartia.
The winners were decided through a two-stage selection process; the first stage included nominations and short-listing by marketing, media and advertising professionals; and the final selection of winners was done by a voting process among the shortlisted nominees, by respective senior industry peers. IAA has appointed A C Nielsen to execute the nomination and voting process. Ernst & Young has been appointed to conduct audit and validate the entire process.