INDIA’S MOST SUCCESSFUL NON-FILM ARTISTEADNAN SAMI BACK AFTER A 5 YEAR HIATUS
Brand New Studio Album `PRESS PLAY’ Released Worldwide on Universal Music
In what is touted to be one of the most anticipated albums of the New Year, leading music label Universal Music today announced the release of Adnan Sami’s latest studio album, ‘Press Play’. This is Adnan’s first studio album in five years and his first on major record label Universal Music.
The eagerly awaited 11 track album includes 8 brand new songs ranging from Sami’s signature ballads to his up-tempo lyrically stylized humour. All the songs on this album retain Adnan’s unmistakable proficiency in achieving the perfect blend of lyrics and melody.
Speaking on the album and his signing with Universal Music, Adnan Sami says, “It’s a been a long time since my fans have heard something new and exciting from me and I sincerely hope that their wait has been worth it. This album has been made with a lot of love and I’m very happy to be releasing it under Universal Music who I believe will do total justice to it.”
`Press Play’ is definitely Adnan’s best work to date making the long wait well worth it! From “Ali Ali” a sufiish mid-tempo track that will pleasantly surprise the ardent Adnan fans to the infectious “Roya” the album lead single / video which is Adnan’s ode to his wife…from the humorous “Mere Baap Ka Kya Jaata Hai” to the mesmerizing ballad “Karun Na Yad”…from the infectious Punjabi flavored “Kudi Tight!” to “Baba” a song penned in memory of Adnan’s father….`Press Play’ is pure Adnan Sami brilliance and an audio treat from start to end!
The launch of Adnan Sami’s new album PRESS PLAY saw several notable members of the music and film industry attend his launch at the JW Marriott last week to congratulate the singer on his comeback after a 5 year long hiatus. The event saw such celebrated names as Sonu Nigam, Shaan, Hariharan, Mika, Mahesh Bhatt, Raghav, Fardeen Khan, Suleiman Merchant, Neeraj Roy, Talat Aziz and Shameer Tandon.
Devraj Sanyal, Managing Director, Universal Music India & SAARC has this to say “I’m privileged to lead the subcontinent’s leading music business and the # 1 non film label and blessed to be publishing some of the greatest talent of all time. Adnan Sami is undoubtedly a superstar composer and singer and the highest selling non film artiste till date. “Press Play” takes him to a whole new level. The pre-release buzz is insane and I am very proud to welcome him to the Universal Family, his new home. I’m sure this album will not only be a resounding success like his past albums but surpass everything as this is his first album in a digital age with newer platforms, stores and access points previously unavailable to him. Adnan is a label’s ultimate delight and together we further our cause of giving non film music its due and an unequivocal ability to co-exist with Bollywood music.”
Adnan Sami has been enthralling Indian audiences since his first release in 1999, an album of love songs titled ‘Kabhi Toh Nazar Milao’ which comprised among others the massive hits “Lift Karadey” and the album’s title track “Kabhi Toh Nazar Milao”. The album went on to become one of the best-selling non-film albums of all time in India.
Adnan’s popularity only rose from there on, as he released his second album ‘Tera Chehra’ which broke several records including those that Adnan had broken with this first album. ‘Tera Chehra’ went on to become the biggest selling independent album in India….and if that’s not enough, it also became the biggest selling `Indian’ album of all time in the US and Canada, even surpassing Bollywood soundtracks,.
`Press Play’ is now available globally on physical and digital formats Exclusively on Universal Music