India’s leading Fashion Designer Narendra Kumar designs a range of Jerseys for Budweiser Cup 2013 to bring excitement on the field

India’s leading Fashion Designer Narendra Kumar designs a range of Jerseys for Budweiser Cup 2013 to bring excitement on the field

Close on the heels of kicking off the Budweiser Cup, its global 6v6 football tournament where teams around the world will compete in a series of six-a-side matches for the chance to represent their country at the global tournament championships, London, England on May 9-12, 2013, an interesting and new dimension was added today with India’s renowned Fashion Designer Narendra Kumar.

Narendra Kumar, an avid football enthusiastic himself, will be designing a complete range of unique jerseys for the enthusiastic participants of Budweiser Cup in India. Enthusiastic participants will be flaunting a well crafted designer jersey to add an extra zing to this unique football tournament.

“Budweiser has a long history of supporting football around the world at all levels,” said Mr. Gokul Luwang, Budweiser’s Brand Manager. “We’re excited to make this game more exciting & colorful to add a touch of élan for our aspiring footballers with jerseys designed by Narendra Kumar. Every stitch and every shade is designed to celebrate the beautiful game, and what better way to do so than designing unique jersey’s that players can possess and treasure.”

“The Budweiser Cup is giving once in a lifetime opportunity to all the aspiring football players from around the world to live their dream and represent their country in a world class international tournament. It is an absolute honor and delight to be asked to design the jerseys for the enthusiastic participants. This tournament is an amazing initiative from Budweiser encouraging and giving a platform to amateur footballers and I am happy to contribute in my own way.” stated Narendra Kumar.

Narendra Kumar will also curate a football jersey design contest on Sunday, 24 th February 2013 at the Manchester United Café in Mumbai. The winning design will be adorned by Team India at the Budweiser Cup in London. Followed by Match Screenings of QPR VS Man United, 8:30 pm (8.30pm to 10pm).

About Budweiser & Football

Budweiser and its parent company Anheuser-Busch InBev (AB InBev) are long-standing supporters of football around the world. Partnerships include the FIFA World Cup, the Copa América, The FA Cup, as well as a number of National Federations, local leagues and tournaments around the world.

About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with an American Depositary Receipt secondary listing on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer and one of the world’s top five consumer products companies. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. We invest the majority of our brand-building resources on our Focus Brands – those with the greatest growth potential such as global brands Budweiser®, Stella Artois® and Beck’s®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Hasseröder® and Jupiler®. In addition, the company owns a 50 percent equity interest in the operating subsidiary of Grupo Modelo, Mexico’s leading brewer and owner of the global Corona® brand. AB InBev’s dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, AB InBev leverages the collective strengths of its approximately 116,000 employees based in operations in 23 countries worldwide. In 2011, AB InBev realized 39.0 billion US dollar revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit: