INDIA GATE BASMATI RICE SATYAGRAHA
There was an announcement of the association between the trusted and world no 1 brand of basmati rice, India Gate Basmati rice and the much anticipated ‘Satyagraha – Democracy Under Fire’ by Prakash Jha. The event was attended by the film’s director Prakash Jha along with Arjun Rampal, Ajay Devgn and Amrita Rao.
With a glorious 120 year heritage, KRBL, the makers of India Gate Basmati rice, today occupy the top spot in the Indian rice industry. KRBL‘s efforts to empower the farmers, and empower the consumers with healthy choices, and Satyagraha’s belief in the power of the people’s movement make them a perfect pair.
“We are thrilled to be a part of the ‘Satyagraha’ revolution. The KRBL- Satyagraha collaboration stems from a shared value system that is based on the insistence on truth and integrity and a refusal to submit to the wrong or to cooperate with it in any way” said Mr. Anoop Gupta Joint Managing Director -KRBL India.
As part of this exciting collaboration, an event was held at JW Marriot Mumbai on 24th August 2013 to felicitate the cast and crew of Satyagraha, for paving the way for change by showcasing a revolution against corruption via the country’s biggest and most influential medium.
The event was also attended by 25 Lucky winners from across the country who had participated in the India Gate Satyagraha contest, which was held in past month. The winners were thrilled with the opportunity of a lifetime to meet the cast and crew and interact with them.