IMRAN KHAN and Nikhil Advani launch ‘Katti Batti’ Collection
~ Imran Khan adorning the exquisite Parx collection in the movie ~
Parx, the premium casual lifestyle brand for Gen-Next, from the House of Raymond! today announced the launch of the exclusive ‘Parx Katti Batti’ Collection. An exclusive line of shirts, trousers, knits & waistcoats; inspired by the highly anticipated movie Katti Batti, starring Imran Khan and Kangana Ranaut. Present at the launch were superstar Imran Khan, director Nikhil Advani and Pragati Srivastava, Design Head, Parx.
Pragati Srivastava, Design Head, Parx said, “We are excited to be associated with Katti Batti, the next blockbuster of the year. This limited edition collection from Parx is inspired by today’s youth. Eclectic and bold this collection exudes vibrancy with élan in turn breaking the monotony and creating a distinctive mark in this cluttered space.”
Sporty yet stylish, the classic designs are fresh and versatile capturing international trends. The global appeal is sure to strike a chord with the youth. The unique collection by Parx personifies with Imran’s character which is youthful and trendy in this forthcoming movie.
Parx Katti Batti collection is priced from Rs. 599 onwards and is available across Parx stores and select Raymond Shops across the country.
Parx is a premium casual lifestyle brand, which is positioned to cater to the needs of consumers who are looking for dressing up for life across occasions and events. Parx reflects the persona of the energetic 22-30 year old who is aggressive, outgoing, dynamic and lives his life to the fullest. Parx reflects the pulse of the new generation which looks at clothing as a reflection of their attitude and vibrancy. Right from its inception in 1999, Parx has been the preferred choice of brand in the casual wear segment with continuous innovations and international trends and styling. It is positioned to meet the consumer needs for “beyond work” requirements and this has been addressed through Sports category. The brand goes to great lengths to ensure quality. The manufacturing process uses the best of machinery, techniques, tracking systems and processes. These are automated to a large extent.