Iconic Brand MUFTI Announces Launch of its Marquee Fashion Show !
Kartik Aaryan, MUFTI’s first ever brand ambassador, to be the show stopper at the star-studded event
MUFTI, India’s leading clothing and fashion brand is gearing up to launch its Autumn Winter ’18 Collection at its first-ever fashion show to be held on Saturday, 29th September 2018 at ITC Maratha in Mumbai. In another first, MUFTI has brought on board Kartik Aaryan, the first brand ambassador, who will be walking down the ramp at the event. MUFTI’s high-profile gala, filled with glamour and allure, will also be marking the brand’s 20-year anniversary.
Launched in 1998, MUFTI is known for its remarkable creativity and pioneering ideas in the fashion world. With a rich legacy of 20 years, the brand’s clothing lines are synonymous with consistent innovation, exceptional designs and high quality. With MUFTI’s primary customer base being young, self-assured and aware of the latest international trends, Kartik Aaryan serves as the perfect face for the brand. His fun, easy-going and boy next door persona resonates well with the brand’s consumers.
Commenting on celebrating two decades of the brand, Kamal Khushlani, Founder & Managing Director, MUFTI said, “Completing 20 years in the ever-changing fashion industry is a landmark achievement. With the fashion and apparel industry being extremely dynamic and competitive, it is challenging for a brand to stand out and make a mark. Our consistent innovation and originality has enabled us to deliver exceptional products to our customers for the last two decades. We plan to further expand and strengthen our position in the next four years. By roping in Kartik as the brand ambassador, we aim to reinforce MUFTI’s connect with its youthful, fashionable and trendy consumers. Our first ever fashion show will further mark our presence and popularity in the world of fashion.”
Speaking about being the first brand ambassador for MUFTI, Kartik Aaryan said, “I’m thrilled to be associated with MUFTI, a brand that inspires the youth to be unique and set their own trends. After all it’s about reinventing. I am delighted to be a part of the MUFTI family and looking forward to showcase the new Autumn Winter 2018 Collection.”
MUFTI was launched in 1998 by first-generation entrepreneur Mr. Kamal Khushlani with one driving ambition – to provide an alternative dressing solution that didn’t conform to the ‘uniform’ codes of mainstream fashion.
Since its inception, MUFTI has evolved as a denim casual wear brand and currently retails through 275 EBOs (Exclusive Brand Outlets) pan India, 1200 MBOs (Multi-Brand Outlets), 110 LFSs (Large Format Stores like Shoppers Stop and Central) and is also present on all major e-commerce portals including its own website offering a product portfolio comprising of Shirts, Jeans, Trousers, T-shirts, Shorts, Blazers and Winter wear/Outerwear.
Looking to provide a holistic lifestyle dressing solution, MUFTI also launched footwear recently with the same ethos, to provide an alternative choice which is young, casual yet comfortable.
The brand has over 600 employees on its direct payroll and indirectly employs over 2000 people.