I&B Minister launches ‘Glimpses of the India Story’ multi-media initiative.

I&B Minister launches ‘Glimpses of the India Story’ multi-media initiative.

The Minister of Information & Broadcasting Shri Manish Tewari today unveiled a multi-media initiative that captures the journey of development in the last nine years across various sectors through the programmes and policies of the Government.

The multi-media initiative with the overarching theme “Glimpses of the India Story” underscores the impact of policy decisions at the ground level for inclusive growth and participatory governance within the rights framework. The content of the media initiative reinforces that the development trajectory has been institutionalized and implemented by the Government through the passage of key legislations over the past nine years.

The multi-media initiative would be put across on television, radio, print and outdoor publicity with the objective of informing and appraising the public to encourage greater participation in these efforts.

Speaking on the occasion, the Minister of I&B stated that these initiatives would place in perspective the Government’s journey for promoting cohesion and compassion through equitable growth and social inclusion which has permeated across all sections of society. This has accelerated social inclusion by providing better opportunities for livelihood, access to social safety nets and therefore an improved quality of life.

The Minister added that the tangible progress achieved in key sectors such as education, health, telecom, rural and urban infrastructure and basic civic amenities have led to a greater sense of confidence among the people particularly the youth. He said that the multi-media initiative provided glimpses of the aspirational energy of a country moving ahead with greater vigour and determination.

The milestones and turning points in the history of the country’s development have been captured in a TV spot conversation in a railway compartment among a group of people from various strata of society. The benefits of such historical decisions playing out over a period of time as turning points take the message of optimistic realism to the people of the country.

The tagline “Meelo hum aa gaye Meelo hamien jaana hain” underscores the need to continue on the path ahead to ensure that the country is able to face the challenges of economic growth and social equity. The initiative will also encapsulate real life stories based on the human development agenda of the Government which has touched people and transformed their lives. This initiative will be disseminated in 11 regional languages across the country in order to reach out to the poor and the most marginalized people in all corners of the country.