Hrithik Roshan launches new category of ‘HRX Active Innerwear’
‘HRX active’ collection- offers a range of high intensity workout inner wear for men !
HRX, India’s first homegrown fitness brand, co-owned by Bollywood heartthrob Hrithik Roshan and Exceed Entertainment, announces the launch of ‘HRX active innerwear’ collection. The new range includes vests, under wears and more for men and is designed to offer high comfort and durability during intense physical exertions, such as running and training.
The HRX active collection uses advanced technology to comfort and boost endurance levels during workouts, with special product features that help users sustain a higher degree of exhaustion and strain. This has been made possible with Rapid Dry technology that quickly absorbs moisture or sweat, keeping the inner wear dry during rigorous workout sessions, ridding the user of discomforts associated with dampness in the innerwear. The products also use high stretch polyamide fabric that is extremely flexible and anti-microbial, while incorporating flat seam technology to make it abrasion resistant and avoid chafing, adding to the comfort of the user.
Speaking on the launch, Bollywood sensation and the man behind HRX, Hrithik Roshan, said,“The new range of active innerwear from HRX is designed to take fitness to a new level as it facilitates greater comfort and mobility with advanced materials and design implications that enables users tide over sogginess and slackness during rigorous training regimens. It is extremely important to feel at ease during work-outs and the collection very well caters to this need. I am extremely excited about this launch and look forward to more people taking up and enjoying fitness.”
“Apart from the HRX Inner wear product being unique, high on innovation and quality, HRX Inner wear also happens to be an exciting new category for the brand. This category addition is every bit important for sports performance and completes the portfolio for fitness enthusiasts.” adds Afsar Zaidi, CEO, HRX.
Speaking on the launch, Amar Nagaram, Head Myntra Jabong, said, “The launch of HRX sports performance innerwear is an important addition to the existing portfolio of products from the brand and showcases our ability to design and develop technologically advanced products that cater to more advanced fitness needs. Through this launch, HRX is one of the first sportswear brands’ to launch this range of innerwear in the country.”
The new range of high intensity workout innerwear for men will be available on Myntra and Jabong at a price range of Rupees 399/- to 849/-. The launch is also being supported by a campaign, featuring Hrithik Roshan.