Hrithik Roshan, A. R. Rahman & India’s Largest FM Radio Station 92.7 BIG FM partner with Radio Everyone
Hrithik Roshan, A. R. Rahman & India’s Largest FM Radio Station 92.7 BIG FM partner with Radio Everyone, as part of The Global Goals campaign – partner of the Global Citizen Festival 2015
Chris Martin, Richard Curtis, Amina Mohammed and Hugh Evans, celebrate the launch of the 2015 Global Citizen Festival line up and partnership with Radio Everyone, part of the campaign to make the UN Global Goals for Sustainable Development famous. Taken at Milk studios by Pat B. Wright
Indian film superstar Hrithik Roshan (Dhoom 2, Bang Bang, Krrish) and music maestro A. R. Rahman (Slumdog Millionaire) are the first two Indian personalities confirmed to take over radio airwaves this September as they join Radio Everyone, the lynchpin of a plan to reach 7 billion people in 7 days. Using radio, the world’s most accessible medium, Radio Everyone will shine a spotlight on the UN’s Global Goals for Sustainable Development, a series of ambitious targets to completely end extreme poverty, fight inequalities and tackle climate change for everyone by 2030.
Radio Everyone is on a mission to make The Global Goals famous once they are adopted by 193 world leaders at the United Nations, New York, on 25 September 2015. As part of The Global Goals campaign, Radio Everyone is key to reaching 7 billion people in 7 days by taking the message of The Global Goals far and wide, from India to Brazil and from Nigeria to Indonesia.
Hrithik Roshan will take on the role of one of Radio Everyone’s Global Communicators. Hrithik is regarded as one of India’s most accomplished actors with numerous blockbuster hits to his name. With superstar looks and an acting pedigree to match, Hrithik is the epitome of charisma and charm.
Oscar award winner A. R. Rahman is one of the world’s most renowned composers, singer-songwriters, musicians and philanthropists. He is responsible for the critically-acclaimed soundtrack to the multi award-winning film Slumdog Millionaire and joins other Global Musicians for Radio Everyone including Cody Simpson, D’Banj, Ice Prince and 2Face Idibia.
Radio Everyone will also feature a special segment titled Global Superheroes where iconic figures from around the world share amazing stories from everyday people. The station’s soundtrack will be composed by Peter Gabriel and the Soweto Gospel Choir.
Listeners around the world will be able to access Radio Everyone via an online stream on globalgoals.org and a collection of national radio stations. This will play a particularly important role in getting the message out to communities without other forms of media.
Broadcasters around the world are signing up to carry content provided by Radio Everyone from 26 September to 2 October 2015 with India’s largest FM station 92.7 BIG FM being the first radio station to sign-up in India. 92.7 BIG FM uses the power of radio to not only entertain listeners but also positively influence their lives. With a presence across 45 cities, 1,200 towns and 50,000+ villages and a weekly reach of 4.2 crore (40,200,000) listeners across India, the multi-award winning station will help Radio Everyone penetrate a broad cross-section of audiences.
Other broadcasters supporting the campaign include BBC Music in the UK, WNYC & Public Radio International in the USA, Ray Power FM in Nigeria, SABA and its members across 15 countries, Radio Romania, Radio2 Rai in Italy, the Mercury Media Group in Indonesia, and Deutsche Welle internationally.
Radio Everyone launches on 26th September at Global Citizen Festival, a free-ticketed event on the Great Lawn in Central Park in New York City. Headline acts for this year’s festival are Ed Sheeran, Coldplay and Pearl Jam. Radio Everyone will take highlights from the six hour Central Park Global Citizen Festival and share them with their global partners in the week following the event. These highlights will run alongside unique packages inspired by The Global Goals, with the aim to “Tell Everyone” that the goals have been agreed.
Speaking on the festival and Radio Everyone Richard Curtis said,
“Our aim is to gather an amazing volume of extraordinary radio content about The Global Goals and then pulse it across the world to everybody on the planet that listens to radio. We want to do this in the seven days after the Goals are adopted by 193 world leaders at the United Nations. By getting The Goals into people’s hearts and minds – and ears! – we can inspire the next generation of Global Citizens to be the first generation that ends extreme poverty, the most determined to tackle inequalities and the last to live with the effects of climate change.”
ABOUT THE GLOBAL GOALS CAMPAIGN AND RADIO EVERYONE
In September 2015, at the United Nations, New York, 193 world leaders will adopt a series of ambitious targets to end extreme poverty, fight inequalities and tackle climate change for everyone by 2030. The Global Goals campaign is a global collaborative effort to ensure that these Goals are world famous and that they are successfully acted upon. In order to make the Goals famous Project Everyone, the brainchild of Richard Curtis is on a mission to get the Goals to 7 billion people in the 7days after they are adopted. Radio Everyone forms one part of that ambition, alongside the World’s Largest Lesson and the World’s First Global Cinema Ad.
The Founding Team of Project Everyone includes, Aviva, Getty Images, Pearson, Standard Chartered and Unilever who have all helped to make the campaign possible, along with action/2015, Akshaya Patra, Bill & Melinda Gates Foundation, Global Citizen, Google, Huffington Post, ONE, Penguin Random House, Reliance Group, Save the Children, SAWA, UNDP, UN Foundation, UNICEF, Universal South Africa, Virgin, Vodafone Foundation, WeTransfer and Wikipedia.
ABOUT GLOBAL CITIZEN
Global Citizen is a content and campaigning platform where people can learn about and take action on the world’s biggest issues. Global Citizen works in partnership with and supports some of the most effective organizations working to end extreme poverty. Committed to providing the most interesting stories, effective actions and powerful campaigns, Global Citizen aims to unlock the power of every individual to play his or her part in the movement to end extreme poverty in the next 15 years.