‘House of Napius’ launches revolutionary radiation safe maternity wear in India
First of its kind maternity wear brand that actually cares!
Ravishing actress and mom Raveena Tandon along with Founder and Director, Nehal Mehta launched ‘House of Napius’, a first of its kind line of radiation safe maternity wear using path breaking NESA technology (Non-Ionizing Electromagnetic Shielding Alternatives) at Taj Land’s End in Bandra. Also present at the event were elite from the medical fraternity, celebrity moms and other distinguished guests.
Looking radiant as ever Raveena launched the brand by making the first purchase on their e-commerce website. Raveena expressed how she was honored and delighted to unveil the brand, “As a mother, protecting and safe guarding my children is of utmost importance for me. When House of Napius approached me, I felt an immediate connect to the message and underlying responsibility the brand has committed to fulfill. The creation and development of Radiation safe Maternity Wear for women is a leap towards healthier living and I feel proud to be here to unveil and launch the House of Napius.’’
The evening witnessed the synergy of cutting edge innovation and distinctive style, through a fashion show with models showcasing the stylish collection of maternity wear by House of Napius. Renowned standup comedian Atul Khatri had the audiences in splits with his witty repartee. Hosted by Emcee Mahnaz Damania it was memorable, enthralling and fashionable evening for all those present.
Speaking at the launch Founder Director, Nehal Mehta who comes with years of experience in banking and wealth management sector said, ‘”When we began House Of Napius our main thought was how can we create a business that is better for humanity? The House of Napius maternity clothing collection is our contribution to a socially responsible movement towards a healthy living for all, as we extend radiation safe apparel to kids wear, and women’s and men’s wear. With partners like Nesa we have been able to achieve some of that dream.”
House of Napius, is an exclusive and affordable maternity clothing line that will be available in stores across the country from April. With a lack of choice for Maternity clothing in India and an increase of radiation levels around us, the brand helps every mother stay stylish and safe.
Dr.Kiran S. Coelho Senior Consultant at Hinduja and Lilavati hopsital who has been in practice for over 30 years was present to support a cause close to her heart. ”Being an Obstetrician for so many years I have increasingly received queries from expecting mothers with regards to the harmful effects of atmospheric radiation. Pregnant women constantly worry about cellhphones and the reportedly harmful nature of radiation onthe womb. I am happy to be present at the unveiling of a garment that understands a mothers fears and will put women and mothers to be everywhere at ease about their anxiety and provide a better living for our future generations.”
India has more than 900 Million cell phone users and over 1 million cell towers. With our modern changing lifestyle these products have formed an eminent part of our daily needs making us forget the harm that it could cause such as heart related problems, miscarriages, cancer, brain tumor and other diseases. Launching its first line, House of Napius showcases a collection where fashion meets technology to keep up with our ever changing modern lifestyle while guaranteeing protection for the unborn baby.
House of Napius believes that it is their social responsibility to protect the mother and baby. The brand realizes that the expectant mother and the unborn child are most susceptible to the harmful hazards of cell phones and cell tower radiation since a large number of these towers are near residential buildings, schools, hospitals, and office complexes.
With patents in India, House of Napius will be applying for patents in USA, Europe and the Middle East. The brand aims at penetrating into Tier 1 and 2 cities in India as well as international supplies and expansions in their first year. House of Napius offers apparel at reasonable prices of INR 2800 – INR 5500 per garment with the inner layer of the fabric tried and tested with detailed R&D and certified to being the first ever shield to radiation.
House of Napius will be partnering with online retailers as well as existing brick & mortar retailers in tier 1 & tier 2 cities of India,ushering a new wave in the maternity wear market and aims at being the leader in this space. In addition House of Napius will also have a standalone web portal for online sales.
About House Of Napius:
House of Naipus provides a range of maternity wear which includes office wear, daily and night wear, cocktail dresses, and much more which will allow every mother to be stylish, yet safe. Each garment is designed to not only protect the child, but to provide unparalleled comfort and ease of use for the pregnant mother.
NESA Radiation Solutions Pvt. Ltd. was founded in 2012. Its core expertise is in the field of Electromagnetic Radiation Measurement and Shielding Solutions. With a lack of choice for Maternity clothing in India and an increase of radiation levels around us, the brand helps to come to the rescue of the mothers to be from the Electromagnetic radiation that surrounds us in the form of Electrical and Electronic Appliances, FM and TV towers, Cell Phones and Cell Towers, Wi-Fi, etc.