Heineken and HedKandi announce Heineken HedKandi Hours
Continuing its long standing and well established association with music, Heineken®, the iconic global beer brand, presents the Heineken HedKandi Hours!
HedKandi, the specialist, dance floor disco record label is set to return to India with Heineken in a series of events aptly dubbed Heineken HedKandi Hours.
Originally a record label, HedKandi soon began hosting now famous parties at Ibiza Town’s Base Bar as well as exclusive after parties at Es Vive Hotel. The parties only got bigger and better with full season residencies at El Divino, Space and the storied EsParadis.
A hallmark of HedKandi parties is its production, live performers and a happy, care-free atmosphere that is distinct in a HedKandi event. With a focus on feeling good, freedom and glamorous good times, HedKandi has continued to grow into one of the biggest brands in dance music history. This continued success has seen HedKandi grow in popularity, touching fans in every corner of the globe.
And now Heineken, a purveyor of excellent, genre-spanning music experiences brings the best of HedKandi’s dance floor mixes to four cities in India. Heineken’s association with music has already been well established with the hugely successful Heineken Green Room, and the HedKandi collaboration, with DJ Stuart Ojelay, Saxophonist Amiee Jay and Percussionist Chris Budd should further help cement Heineken’s endeavor to provide fresh musical experiences. Something that chimes perfectly well with the brand’s positioning Open Your World.
Heineken HedKandi Hours will kick off in Delhi on 5 October, before moving to China House – Grand Hyatt in Mumbai on October 6, Pune on October 7 and Bangalore on October 10.
Heineken® is truly an iconic global beer brand, founded in 1873. It is enjoyed by consumers in over 190 countries across the world.
United Breweries launched locally brewed and bottled Heineken® Lager Beer from its brewery in Taloja, near Mumbai, in August 2011. Heineken® is positioned as a super-premium lager beer that will target the discerning beer drinker in India.
Heineken® has won seven prestigious awards at the recently concluded 2011 Cannes Lions International Festival of Creativity with Gold, Silver and Bronze Lions for its films ‘The Entrance’ and ‘The Date’, its revolutionary StarPlayer game and for its cutting-edge UV Black Light STR bottle.
Heineken® has been involved in landmark music events across the world. Whether it’s the Coachella and Ultra Music festivals in the US, Rock in Rio in Brazil, the Open’er Festival in Poland, Balaton Sound in Hungary, or the Sandance Festival in Dubai, Heineken®’s involvement with music has always been as eclectic as its audience. Having established its reputation of supporting musical experiences around the world, Heineken®, earlier this year, successfully launched the Heineken Green Room, a series of exclusive invite only parties, in India.
HedKandi started with small underground parties in Ibiza Town’s ‘Base Bar’ and exclusive after parties at ‘Es Vive Hotel’, before progressing to more extravagant, full season residencies at El Divino, Space and EsParadis. Today the brand’s album releases and ethos continues to define the sound and evolving lifestyle of Ibiza.
HedKandi parties are hallmarked by their decadent production, insatiable performers and a care free atmosphere that is truly incomparable. With a focus on feeling good, freedom and glamourous good times, HedKandi has continued to grow into one of the biggest brands in dance music history. This continued success has seen HedKandi grow in popularity, touching fans in every corner of the globe. HedKandi resident DJ’s continue to propel the brand into the future, pushing the boundaries while maintaining the Kandisound which fans have come to adore.
DJ Stuart Ojelay:Stuart’s ability to play across the spectrum of House from Soulful Warm Ups to Main Room Anthems has kept him at the heart of the Midlands scene for over 10 years! A weekly residency included Miss Moneypenny’s at the highly acclaimed Panageaover looking million pound yachts the packed crowds were duly entertained! Other guest slots included HedKandi, Ministry of Sound & Kinky Malinki. Since returning to the UK Stuart formed the emerging brand’s ‘Hustle’ and ‘Word of Mouth’ which both have thrust upon the Midlands House scene and pack in the crowds on a weekly basis through the hard work, innovative themes and enthusiasm shown to them!
Saxophonist Aimee Jay: Aimee Jay has always loved the soulful sound of house music and it was only a matter of time before she came to join talented ‐the team of musicians at Team Kandi. She started her musical training as a classical player where she was awarded a scholarship from the Royal Academy of Music. After a year of intense lessons at the Academy, she discovered her love for Jazz and Commercial music and left the classical side of playing behind. She then went on to study for a further three years specialising in Jazz performances, leading various jazz ensembles and Big Bands. It was after an amazing tour with a SKA band supporting the likes of ‘The King Blues’, ‘Baby Head’ and ‘Feeder’ that Aimee truly discovered her passion for live performance and the party atmosphere. She started playing in local clubs and was introduced into the world of house music and Aimee hasn’t looked back since!
Percussionist Chris Budd: Producer, Percussionist, Remixer, Songwriter, Engineer and one half of production duo and live act ChrisB is, put simply, one of the hardest working and motivated young men to emerge in electronic music in recent years. Having been touring from a young age and performing since junior school Chris has emerged from the UK as one of the most in demand club musicians and producers. He has multiple releases on high profile labels such as: Cr2, Nettwerk and Hedkandi amongst others. Since the age of 18 Chris has been globetrotting with numerous A‐list DJs including Roger Sanchez, Danny Rampling, Chris Lake and Basement Jaxx etc. providing beats at some of the most high profile events on the planet inc Cocoon, Circo loco, Ministry of sound, Fabrik, Space Ibiza and clubs across south America, Europe, the middle east and throughout Asia.