HAVMOR JOINS FORCES WITH KRRISH 3 !
Bollywood’s biggest and the most successful Superhero franchise KRISSH 3 is set to release this Diwali. The film may transcend all demographics, the kids and the youth are the core audience. HAVMOR Ice creams, whose core audience matched the film audience, were pleased to be associated with KRISSH 3.
We are excited to be teaming with Rakesh Roshan’s KRISSH 3, says Mr.. Ankit Chona, MD, Havmor Icreams Ltd. The target audience of our brand and KRISSH 3 is a perfect synergy.
This partnership adds another element of ‘Funn’ to our brand while providing additional value to our consumers with our release of custom-packaged Krrish 3 Range of Ice Creams.. Choco Block In Cone, Blockbuster Choco Strawberry Stick and Red Velvett ice cream cake. Now Krrish fans can relish on the mouth watering krrish 3 range.
He adds “Our consumers and franchisees are sure to be swept up in the excitement the blockbuster franchise is generating. We intend to amplify this association across more than 20000 touch points. It will be an instant connect to the kids and youth, and be a part of their world. This unique association will present to our consumers a range of exciting products , that is customised and inspired by their superhero”
In anticipation of the blockbuster release, We will be launching a 360 degree campaign to celebrate the association of HAVMOR & KRISSH 3.
Mr. Rakesh Roshan, Producer, “ It is a pleasure to be associated with HAVMOR, as it reflects the same philosophy of KRRISH Character, which connects so well with kids and family. And since it connects so well, both have derived value from this association. .
Nation’s Heartthrob, Krrish aka Hrithik Roshan, “ We are pleased to be associated with HAVMOR Ice creams, as it shares a great synergy with our core audience. Also now all my fans can enjoy the special Krrish 3 range of ice creams introduced by Havmor””
Go Fish, that holds its connotation and carries a forte for getting various brands a recognition and a build up in a spectacular manner by allying products with the films has been instrumental in getting Havmor Ice Ceam to associate with Krrish 3”.
Sajay Moolankandan, Director, Go Fish Entertainment Pvt Ltd, Bollywood’s premiere movie marketing company adds “ KRISSH 3 is Bollywood’s most iconic superhero and connects with kids and families instantly. With such a brilliant film, fantastic integration which is a part of the narrative and similar core audience, it was just the perfect opportunity that we were looking out for Havmor. We have planned for 360 degree campaign to amplify this association as well as special range of Krrish 3 ice creams.
Our team at GO FISH, are always looking for creative opportunities of seamless integration, tie ups to deliver ROI for brands”