Hard Rock Cafe hosts a pre launch party in Andheri!
HARD ROCK INTERNATIONAL OPENS ITS NEWEST LOCATION IN INDIA
Hard Rock Cafe to Open in Exciting Andheri, Mumbai
Saturday night witnessed the launch of Mumbai’s second Hard Rock Cafe in Andheri. The launch party co-hosted by Jay Singh, Sanjay Mahtani and Subhash Ghai was attended by Rishi Kapoor, Ronit Roy and his wife, Rohan Sippy, Gul Panag, Bhushan Kumar and his wife, Kishan Kumar, Hard Kaur amongst many others from the television and music industry.
The night rocked with live performances by Parvaaz, Sheldon and The Silent Riot and One Night Stand.
Guests were welcomed with revving bikers and treated to the traditional guitar smash which was led by Subhash Ghai. The night was hosted by Teejay Sidhu in her imitable rocking style. Staying true to their motto – Love All, Serve All – Hard Rock Cafe promises to bring the party to Andheri soon!
Hard Rock is sweeping the world, spreading the message of rock from city to city, and now, the world-famous brand is taking India by storm! Hard Rock International today announced the opening of its newest cafe location in the heart of India’s exciting city of Mumbai. Located at Andheri West in Mumbai, the new Hard Rock Cafe Andheri will undoubtedly be a must-see for both visitors and locals. The new location, opened by JSM Corporation Pvt Ltd, joins popular Hard Rock Cafes in India, including locations in Mumbai, Bengaluru, New Delhi, Pune and Hyderabad.
The single-level 6,982 square-feet cafe includes indoor seating for 198 guests, an upscale vibrant bar, a live entertainment space that will feature Mumbai’s unique local music scene and a Rock Shop. Select, handpicked pieces of memorabilia from Hard Rock’s iconic collection will also adorn the walls of Hard Rock Cafe Andheri.
Fans will be able to see items from legendary and contemporary musicians from around the world, including a purple scarf worn by the genius of funk, soul, pop and rock Prince; a light blue long sleeve shirt worn by the King of Rock ‘n’ Roll Elvis Presley; a pink and grey tracksuit worn by Will.I.Am of The Black Eyed Peas; a long purple robe worn by founding member of The Beatles John Lennon; Bob Dylan’s brown leather jacket and much more.
“The opening of Hard Rock Cafe Andheri marks our second location in Mumbai, and sixth location in India,” said Antonio Bautista, Area Vice President of Franchise Operations, Hard Rock International. “The vibrant Andheri suburb is ideal for India’s newest Hard Rock Cafe and we look forward to serving the local community and bringing our world-famous brand to this lively market.”
“The Hard Rock Cafe experience is truly unique and always stays true to its core elements of rocking music and good food in a fun atmosphere,” said Jay Singh, Executive Director & Co Founder, JSM Corporation Pvt. Ltd. “With its growing appetite for entertainment experiences and its diverse demographics, we feel Andheri is a perfect strategic fit for the on-going growth of the Hard Rock Cafe brand.”
Guests of Hard Rock Cafe Andheri can enjoy fresh, high-quality items from Hard Rock’s scratch-based menu, including the favorite Legendary Experience menu, featuring a mouth-watering selection of 10-ounce Legendary Burgers. Hard Rock’s Smokehouse Menu uses the very best Hickory wood chips to slowly cook its ribs, chicken and pork to juicy, tender perfection. In addition to its food, Hard Rock Cafe’s extensive, award-winning drinks menu includes Hurricanes, Margaritas, signature favorites and Alternative Rock (alcohol-free) beverages, all available in Hard Rock souvenir collectible glassware. Hard Rock’s cocktails are handcrafted, just like its cuisine, and as authentic as the memorabilia on the walls.
The Andheri cafe’s Rock Shop offers rock ‘n’ roll-inspired items, as well as collectible Hard Rock Cafe merchandise in its exclusive retail location. This Andheri-specific merchandise can only be purchased at this location, which offers an exclusive design quality that enhances each item’s appeal. Fans can also acquire Hard Rock’s much-coveted signature pins.
Since it was established in 1971, Hard Rock has been committed to a wide variety of philanthropic causes and activities around the world, and Hard Rock Cafe Andheri carries this causal commitment to its market. In every Hard Rock city, the staff makes it a priority to become a valuable community partner. In the form of funds, food and beverage, merchandise and man hours, Hard Rock Cafe Andheri will give back locally, as well as participate in global corporate philanthropic initiatives, ranging from breast cancer awareness programs, to rock icons’ favorite causes through the annual Signature Series T-shirt program.
A partnership between noted restaurateurs Jay Singh and Sanjay Mahtani, JSM is India’s most successful restaurant platform group. The JSM portfolio includes a repertoire of some of the world’s most successful and well-known independent restaurants ranging from super premium, fine dining to causal experiences. JSM restaurants are known for their unique designs and uncompromising standards and remains committed to its vision – Let Us Entertain You!
About Hard Rock International
With a total of 174 venues in 54 countries, including 138 cafes, 17 hotels and 7 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida., as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Johannesburg, San José, Chennai, Istanbul and Tenerife. New Hard Rock Hotel projects include Ibiza, Daytona Beach, Palm Springs, Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH. For more information on Hard Rock International, visit www.hardrock.com.