Gumrah back for Season 3
Chitrangda Singh to endorse the show and its unique phone app ‘VithU’
After the roaring success of its first two seasons, Channel V’s flagship show Gumrah is back for Season 3. Starting 7th July’13, every Sunday at 7pm, the brand new episodes will continue to unravel heinous teen crimes in our society and the circumstances which make criminals out of the youth. Taking a step ahead from the earlier seasons, Season 3 will focus on equipping the youth to avoid being victimized by the criminal elements at large in the society; thus focusing on the thought – “Be Aware, Be Prepared, Be Safe”.
Not only has Gumrah found favour with audiences over two seasons, it also
recently won the Best Non-Fiction Show at the prestigious Indian Telly Awards.
Unlike other crime shows, by showcasing crimes committed by the youth in our country in a manner that explores the circumstances that led to the crime rather than sensationalizing it, Gumrah tackles bigger issues like peer pressure, the
need to fit in, materialism and the dilution of morals, thus initiating a dialogue for the youth to express and address their problems.
Gumrah Season 3 will be anchored by Karan Kundra and is being endorsed by
Bollywood star Chitrangda Singh. She will be seen narrating the first episode on
July 7. Channel V has also made a unique phone app ‘VithU’ for android phone
users, as an extension of the show which features a ‘panic button’ that can be
used in the face of danger. The app and its usage will be shown by Chitrangda
herself.
Says Prem Kamath, GM & Channel Head, “In our unique position as the one and
only youth entertainment channel, we are well aware that we not only need to
entertain the youth but also inform and prepare them. ‘VithU’ app is an extension of the show which equips the society against unfavorable circumstances and can prevent their victimization. Gumrah is that flagship show of the Channel which
has been for the last two seasons guiding the youth through the dark corners of
the mind and how we can overcome them. Season 3 will take off from where we
left last time and make it even bigger and better.”
Gumrah Season 3 will be on air from 7th July’13, every Sunday at 7pm, only on Channel V.
