Gorgeous Sunny Leone will sizzle the ramp for ‘Apala by Sumit’ at upcoming India International Jewellery Week (IIJW) 2014

Gorgeous Sunny Leone will sizzle the ramp for

 ‘Apala by Sumit’ at upcoming India International Jewellery Week (IIJW) 2014

This season India International Jewellery Week (IIJW) will witness the never seen before drama on its first day finale show. Gorgeous Sunny Leone will be seen in a very new avatar walking for jewellery brand ‘Apala by Sumit’ wearing his latest collection ‘The Royal Tribe’.

Jewellery designer Sumit Sawhney unveils that this will be ‘an evolution’ by fusing the Tribal and the Royal styles. He is a master of his own craft, will balance perfectly his jewels by fusing these two juxtaposed elements with his artistic aura.The bold, edgy collection by ‘Apala by Sumit’ is going to be a mix of the magnificent royal highness and the enterprising jagged look.

‘Apala’ means the “most beautiful” in Sanskrit. This exclusive jewellery collection with 22 carat gold layering will incorporate the richness of the royalty and the audacity and rugged styling of the tribals. This collection will have the finesse & the preferred gemstones of the crowned heads and the whimsical character of the tribal roots. ‘’It will be all about conviction, and a look that screams lavishness’’, says Sumit.

Apala has won itself a privileged base of patrons who adore Apala’s exceptionally beautiful and one of its kind jewels. Sumit’s creations have been adorned by celebrities like Deepika Padukone, Vidya Balan, Shraddha Kapoor, Mugdha Godse, Lara Dutta, Lisa Haydon & who’s who.

The grandeur and opulence to be associated with this is not new for Apala by Sumit – A Jewellery brand which is all about being UNIQUE!

After the roaring success of the last years collection The Carved Incarnations’ at IIJW, Sumit Sawhney enters the second season with aplomb and is all set to break new grounds.

 Details regarding the show:

Designer Brand: ‘APALA BY SUMIT’

Show: 14th July 2014(Finale show)

Time: 9:30 pm

Venue: Grand Hyatt, Santacruz(East), Mumbai

 A brief about – ‘Apala by Sumit’ & Designer Sumit Sawhney

 Apala signifies “most beautiful” in Sanskrit.  Each design at Apala reflects exclusive style, mood and craftsmanship, made to perfection by some of India’s finest artisans. It is handcrafted with care, thought and vision, keeping in mind different personalities.

 Sumit Sawhney, the designer created brand Apala in 2006 to satisfy India’s growing demand for luxury jewellery with a contemporary edge, as well as the international market’s craving for aesthetic and incredible Indian treasures.

 Apala’s fine silver jewellery is combined with precious and semi-precious stones and layered with 22 karat gold.

Sumit trained from the prestigious institutes GIA and JDTI, is renowned for his signature jewellery style fusion. Drawing inspiration from the World Art, Architecture, Nature and Spirituality, he combines them with his contemporary bold twist.

 He regularly shares his insights on jewellery at various fashion and luxury platforms.Carved Incarnations Collection showcased last season at IIJW 2013 was breathtaking and immensely successful.