GFK RUN – A UNIQUE RUN FOR BANGALOREAN FAMILIES

 “There is nothing more exhilarating than a long walk and a brisk jog. It puts you in touch with your soul and charges you up with positive energy. Walking is my greatest therapy.” — Arnab Goswami on GFK Run ~

~ “Every parent must teach their children the importance of staying healthy, since in the end, it is the only thing that matters. GFK Run is indeed a unique opportunity to initiate the culture of fitness amongst families and most importantly kids.” — Prahlad Kakkar ~

Bangalore,  Fitness is the first thing that is sacrificed at the altar of the rat race. Family time and fun is a close second. GFK Run, an initiative of iStudio, is the perfect opportunity to get started with a fitter lifestyle and have some fun with your family at the same time.

For the first time, a run brings together the competitive and fun elements of fitness. GFK Run – Get Fit for Kids – includes a variety of runs for adults and kids. 

The key event is the Kajaria 10k run, apart from this, GFK Run includes the Horlicks 3k Run – India’s first timed run for children in the category of 7 to 15 years of age. The winner of the Horlicks 3K run will be awarded the title of “Fastest Kid in Bangalore.” The run also includes other categories like the Sobha Developers Family Run and the Farmlite 1K Reverse Run, embracing the run motto of fitness and family. The events are scheduled from 6 am to 11 am on 7^th September 2014 at KTPO, Whitefield.

Former athlete & Arjuna Award Recipient, P.T. Usha, the brand ambassador of GFK Run, addressing the media at the press conference held today, said, “Fitness should not be the privilege of only one section of the society. GFK Run is a wonderful initiative and is helping create more awareness about fitness as well as the importance of quality family time. It is the first time a single run is enabling so many causes – fitness, family, awareness about malnutrition. I hope GFK Run sets the trend for more such initiatives and achieves its mission of Get Kid for Kids,”

Registrations for the run have been tremendously successful, with people from varied sections of the society signing up to participate. Registrations may be done online – http://www.gfkrun.com/registration.php.

With such a strong base, GFK Run is lending its name to support the fight against Malnutrition. The World Bank estimates that India is one of the highest ranking countries in the world for the number of children suffering from malnutrition. GFKRun leads an initiative called “Run for a Roti” wherein participants may voluntarily donate for the cause.

GFK Run is working with the NGO ‘Sukrupa’, whose mission is to help underprivileged children and young adults escape a background of poverty, slum life, illiteracy, and ignorance, thereby creating opportunities for their integration into mainstream society. The run is also supporting the NGO ‘Vibha’, who is involved in educating, empowering, and enabling every individual who wishes to make a positive difference to the life of an underprivileged child.