GERMANY’S MESSE FRANKFURT AND BUSINESS BROADCAST NEWS SIGN MOU
INTENT TO FORM STRATEGIC PARTNERSHIP FOR TRADE SHOWS IN INDIAN MARKET
GLOBAL EXPERTISE OF MESSE FRANKFURT AND LOCAL MARKETING MUSCLE OF BUSINESS BROADCAST CREATES EXCELLENT SYNERGIES
New Delhi: Messe Frankfurt Trade Fairs India Pvt Ltd and Business Broadcast News Pvt. Limited signed a Memorandum of Understanding (MOU) on 1 February 2013, signifying the two firms’ intent to form a strategic partnership and introduce a series of trade shows in the Indian market. With the goal of developing exhibitions in India around various themes including but not limited to infrastructure development, power and energy as well as telecommunications, the two companies are expected to synergise excellently to deliver innovative offerings in the Indian market.
Reliance Broadcast Network, which is part of the Reliance Group of India and is associated with Business Broadcast News, owns and manages a portfolio of media vehicles across India that covers everything from radio and television to print and digital media. The strengths of all the companies seamlessly integrate to offer the market pioneering and novel fairs, which make for an excellent business opportunity.
The MOU was signed by Mr Raj Manek, Managing Director of Messe Frankfurt Trade Fairs India Pvt Ltd and Mr Sriram Kilambi, President of Business Broadcast News Pvt Ltd in Mumbai. Messe Frankfurt, through its own initiatives and experience, has already established a series of shows within India, including Light India, ACMA Automechanika and Techtextil India. These fairs have become highly-recognised staples in Messe Frankfurt’s global portfolio, which includes more than 100 exhibitions annually worldwide.
Business Broadcast News through its brand Bloomberg TV India is India’s premier business news channel and today amongst the most influential channels in the country. The channel has expertly covered the key strategic industries vital for India’s future and growth.
Speaking at the ceremony, Mr Raj Manek noted: “Messe Frankfurt has received great success and recognition so far with the three shows we have in India. But in order to continue on the growth path, and tap emerging opportunities in the country, it is imperative that we form strong alliances with strategic partners where we complement each other’s strengths. To date we have received fantastic support from government departments and industry associations, and believe this will now only increase and further enhance after our tie-up with an experienced powerhouse Business Broadcast News, which will enable us to reach these new sectors in India and install both the heritage and proven professionalism of the Messe Frankfurt brand within this market. We very much look forward to working with our new partners, and I believe our firms will benefit greatly from this cooperation.”
“We entered this new partnership because we truly believe that Messe Frankfurt is committed to the India market. They offer professional platforms which have been proven again and again to be effective, informative and well-rounded. Our goal is to present Messe Frankfurt a better understanding of key growth areas in India’s economy and ultimately work together to conceptualise and ideally position our joint exhibitions as the leading events within the chosen sectors. Through our extensive network of media channels and products, as well as our knowledge of the Indian business needs, Business Broadcast News plans to grow our influence in the Indian exhibition industry,” said Mr Sriram Kilambi, President, Business Broadcast News.
