Garnier Fructis brings together Alia Bhatt and Soni Razdan on screen for the first time ever
The mother-daughter duo share screen space for the launch of Garnier Fructis Oil-In-Cream
Mothers and daughters always share a special bond. Sharing this endearing bond on screen with her mother for the first time is Alia Bhatt, brand ambassador of Garnier Fructis. For the launch of Garnier Fructis’ new revolutionary product, Oil in Cream, Alia’s fans will get a chance to see Alia and her beautiful mother Soni Razdan share screen space.
Talking about sharing screen space with her mother, Alia Bhatt said, “Garnier Fructis has done something very special for me this time. With the launch of Oil in Cream, they have not just made my hair feel good but they’ve also made me very happy by fulfilling my dream to share screen space with my mother. The campaign reminded me of my childhood when my mom would chase me to oil my hair and now thanks to Garnier Fructis Oil in Cream my hair gets twice the nourishment of hair oils *without any stickiness and the fragrance is great.
Soni Razdan, on her very first ad said, “Shooting for an ad for the first time and that too with my daughter is the best come back for me. Being a mother to a leading actress and being an actor myself, I always wanted to work with Alia. We share a fun equation and shooting for Garnier Fructis Oil in cream, was a great and memorable experience. I’m thrilled that they have launched a product like Garnier Oil in Cream because now Alia can oil her hair to get twice the nourishment of hair oils* despite her hectic lifestyle.
Rupika Raman, General Manager, Garnier India, said, “Alia and her mother were the perfect fit for our campaign for a truly revolutionary product like Garnier Fructis Oil-In-Cream that gives twice the nourishment of hair oils* . Their chemistry was great as they bonded like any mother daughter would when it comes to oiling ones hair -a practice that every mother teaches her daughter. We hope that this breakthrough innovation of an oil in a cream format will be appreciated by our consumers
Garnier Fructis Triple Nutrition Oil-In-Cream is a revolutionary product. It’s a new generation of hair oil in a non-sticky, light creamy texture that gives you twice the nourishment of hair oils* and nourishes your hair leaving 0% stickiness and a fruity floral fragrance. Garnier Fructis Oil-In-Cream is enriched with the power of three oils- coconut, olive and almond and is in a non-sticky, light creamy texture. The cream texture melts away and does not weigh your hair down. Hair looks bouncy and full of life. With its intense nourishment, it leaves the hair looking healthy, manageable, soft and shiny. Just like hair oil, Oil-In-Cream can be applied both on the scalp and hair lengths, and can be used anytime i.e. before wash, after wash and can even be left on overnight.