Bhairavi Jaikishan

 From the studios of Bhairavi Jaikishan came a collection that will delight the traditional Indian woman. Called “The Sensuous Woman”, Bhairavi’s line at Lakmé Fashion Week Summer/Resort 2012 was a range of clothes that luxuriously skimmed the body and flattered the silhouette of the wearer.  

Known for her very international look, which she gives cleverly to Indian ensembles, Bhairavi’s forté is her use of embroideries and contemporary treatment.


Using a rainbow of colours, Bhairavi had a stunning bridal collection, which will appeal to the elegant Indian woman who wants to make that show stopping entry anywhere in the world.

 Bhairavi Jaikishan

Starting with ivory, pale pink, peach, blue, lemon, yellow and then moving on to stronger shades like fuchsia, turquoise, orange, tangerine, rani pink, mango and finally red the visual presentation of the collection was breathtaking with super embroidery created by master craftsmen.


Working around the sari, lehenga, choli, lehenga/sari combo and dupatta, Bhairavi presented myriad permutations and combinations in colours and embellishments using resham, sequins, crystals, gold and silver Zari. The predominant fabric was net while the motif was floral with roses appearing as appliqués, 3D embroidery on broad borders, splashed all over the garments or in pretty bouquets with artistic swirls accompanying the designs.


Cholis were tiny dainty, some with draped bodices while the two very splendid gold corsets worn over the sari pallav opened the show. Ornate silver cummerbunds were added to slim waistlines or hips and

long tantalising tassels edged a red sheer net dupatta with a rich brocade lehenga.

Bhairavi Jaikishan

The show stopper was beautiful Amy Jackson, star of the film “Ekk Deewana Tha” who gracefully emerged on the ramp in a magnificent silver lehenga/choli and red dupatta to thunderous applause.

For bridal wear that will make a woman the envy of all, “The Sensuous Woman” collection by Bhairavi Jaikishan was definitely heirloom worthy.


About Lakmé Fashion Week:

Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Summer/Resort 2012 will be held from March 2 to March 6, 2012 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.Lakmé


About Lakmé:

Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakmé


About IMG Reliance:

In 2010 Reliance Industries Limited (RIL), India’s largest and most recognized private sector company, and IMG Worldwide (IMG), the world’s leading sports marketing and management company, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will create and operate major sports and entertainment assets in the country.  In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level.  IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including – basketball, soccer and tennis–at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.


About IMG Fashion:

IMG Fashion is dedicated to facilitating a gateway to the fashion world – from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit